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Why Should Advertiser Should Use VOGUE

Jan 12, 2015




  • 1. v STRATEGIC MEDIA PLANNING M. Ezekiel, Jasmine Ho Michelle Grace, Nico Rahardian TangaraFriday, August 26, 2011
  • 2. Why the hell should I advertise in VOGUE?Friday, August 26, 2011
  • 3. What is VOGUE?Friday, August 26, 2011
  • 4. A fashion and lifestyle magazine that is published monthly in 18 nationals and one regional edition under Cond Nast company.Friday, August 26, 2011
  • 5. Vogue is a perennially popular magazine for sophisticated female fashion mavens. Indeed, since its founding in 1892.Friday, August 26, 2011
  • 6. It has built a loyal responses because of its compelling writing about trends in fashion, beauty and style. VOGUE also includes features about the latest trends in popular culture and entertainment, as well as pointers on hair style, makeup, exercise, health and relationships.Friday, August 26, 2011
  • 7. VOGUE has its own website called VOGUE.COM based in UK. VOGUE.COM has a comprehensive coverage of its own news, fashion trends, blogs, TV, beauty, jewelry and its magazines.Friday, August 26, 2011
  • 8. VOGUE is a must have and read for those into fashion.Friday, August 26, 2011
  • 9. History of VOGUEFriday, August 26, 2011
  • 10. VOGUE was founded as weekly publication in United States by Arthur Baldwin Turnure in 1892 In the 1910s, VOGUE changed to bi-weekly magazine and started VOGUE overseas. The first of VOGUE overseas was in Britain.Friday, August 26, 2011
  • 11. When VOGUE went to France in 1920, it was a huge success. The magazine was always popular, but saw a surge of subscriptions after the Depression and again after World War II.Friday, August 26, 2011
  • 12. In 1973, VOGUE VOGUE was developed became a monthly in the 1960s by Diana magazine under Vreeland as the the chief-in-editor, Chief-in-editor. Grace Mirabella.Friday, August 26, 2011
  • 13. The current Chief-in- editor of America s VOGUE is Anna Wintour.Friday, August 26, 2011
  • 14. Wintour changed the focus of the magazine on more accessible ideas of fashion to suit a wider target audience.Friday, August 26, 2011
  • 15. VOGUEs charitable causes VOGUE also uses its industry clout for good causes, most recently with the Fashion Night Out annual event. Also the brainchild of Wintour, FNO was launched in 2009 to kick start the economy by encouraging people to start spending money again.Friday, August 26, 2011
  • 16. VOGUEs charitable causes The proceeds of sales on the night go towards various charitable causes. The event is co-hosted by VOGUE publications in 27 cities around the US and 15 countries worldwide, and from 2011 will include online retailersFriday, August 26, 2011
  • 17. Beautiful How Do The Target Audience Sexy and unique Feel About VOGUE (BRAND PERSONALITY) Prestige Up to date Attractive Expensive High-end Fabulous fashionsFriday, August 26, 2011
  • 18. VOGUE s Target Audience Psychographic Niche Marketing Fashionable Demographic Stylist Age : 21 - 40 years old Trendy Gender : Female Fashionista Occupation : Working Adults, Materialist Designer, Fashion Blogger, Model, Stylist Income : S$ 2500 and aboveFriday, August 26, 2011
  • 19. Productivity Circulation : 332 millions per year Price : S$ 38.000 per page CPR : [ (38000 x 12) / 332.000.000 ] x 1000 = 1,37 SGD Vogue British - $18.90 Vogue India - $16.80 Vogue Paris - $14.95 Vogue Singapore - $11.90 Teen Vogue - $ 7.50Friday, August 26, 2011
  • 20. The Brands that advertise in VOGUE Chanel Gucci YSL MAC PRADA Bobbi Brown Estee Lauder Ralph Lauren Giorgio Armani Dolce and Gabbana, etcFriday, August 26, 2011
  • 21. The Brands that advertise in VOGUE Chanel Gucci YSL MAC PRADA Bobbi Brown Estee Lauder Ralph Lauren Giorgio Armani Dolce and Gabbana, etcFriday, August 26, 2011
  • 22. The Brands Target Audience Niche Marketing Demographic Age : 25 - 40 years old Gender : Mostly to Female Occupation : Working A
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