Norman McBrien - ExamTime.com
Norman McBrien - ExamTime.com
Our mission is to transform the way people learn.
We provides tool for students and teachers to create, discover and share quality learning resources.
Search Traffic hasn’t gone away…
We have experienced rapid organic growth
Overall Organic Growth..
Ranked in top 50,000 visited in the world *Alexa
Ranked in top 5,000 visited sites in Brazil *Alexa
Global reach
Content marketing is a hot phrase, but content marketing has a lot of SEO tactics
Its about free relevant traffic
17k Visits
0.13% Conv Rate
Know your objective – is traffic just enough
3k Visits
31% Conv Rate
….with limited spend……
….under ever changing rules
Start with Search Traffic in Mind
Start Writing - and be focused about it
Easily Digestible…
Future Based….
Solve a problem
Target somebody else’s audience
Timeliness
Less Relevant? but hugely useful..
Promotion - if content goes unread…
Try Imagery
Try Syndication
Try Outreach
It can be done..
International
local knowledge helps,
keywords, context, channel usage and behaviours
4,612 visits
7,775 visits
281,029 visits
Varying Degrees of Difficulty..
Go for it..
Don’t neglect search
SEO tactics are still relevant for driving large volumes of traffic
Start with SEO in Mind
Always be aware of the endgame
Try stuff, always be experimenting. Enjoy the freedom
Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats. - Sue Grafton
Thank You
@normanmcb@examtime
www.examtime.com
Image Credits
http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-traffic-comes-from-natural-search/
http://blog.xmlswf.com/important-search-engine-marketing-or-social-media-marketing/
http://typeverything.com/post/13555743459/typeverything-com-growth-by-alex-beltechi
http://www.business2community.com/seo/over-optimization-oops-have-you-seoed-your-site-to-death-0151336
http://www.thisiscolossal.com/2011/06/global-tube-map/
http://www.poststat.us/wordpress-seo-premium-plugin/
http://www.behance.net/gallery/12423813/Visualaz
http://designspiration.net/image/117453160407/
http://designspiration.net/image/14275644630105/
http://designspiration.net/image/3547409710949/
http://www.thisiscolossal.com/2010/12/make-this-better/
http://illustrationage.com/2011/10/05/beautiful-new-work-by-lou-brooks-for-briefings-magazine/