Yogesh Dwivedi
Jun 15, 2015
Yogesh Dwivedi
a hash sign (#), used on social media sites to identify messages on a specific topic
Source: Wikipedia
But why people use #hashtags?
Source: cartoon-vector.com
Experiences
Fears
Interests
To share:
Statistics• Increase engagement by 100% for individuals & 50% for
brands• 30.5% respondents said hashtags are good for identifying
trends• 20.6 % said hashtags are good for finding brands and products• 17% discovered brands through hashtags only• During Super Bowl, 70% users ended watching entire
commercial due to hashtags
(Source: RadiumOne, Twitter.com)
Increase Engagement
Awareness
Recruit customers
Build Communities
Listen and engage
Benefits: