Why mobile Marketing matters in 2011

• Over 6 billion people in the world• 3.95 Billion Mobile Phone Users. • 67% of the entire population has a

mobile phone• 850 million cars• 1.7 billion PCs (desktop + laptops)• 1.2 billion landline telephones• 1.3 billion Internet accessors• 1.4 billion televisions• 1.5 billion credit cards

Mobile Trends

In 2000, there were

over 2 million

payphones in the

United States, today

that number is

around 700,000,

the major carriers

AT&T and Verizon

have both exited

the business.

• Samsung claims it sold more than 300 million mobile handsets in 2011.

• Apple has sold at least 222 million iOS devices (iPad, iPhone, iPod Touch) to date

• Android continues to grow steadily with half a million devices activated every day.

Mobile Trends

Mobile Trends

• Smartphones and other browser-equipped phones expected to grow to1.82 billion by 2013, compared to 1.78 billion PCs.

• Fewer than 6% of businesses are doing any type of mobile marketing

• The percentage drops to less than .05% for companies doing less than $10 million per year

Mobile Trends

Top 5 Mobile Marketing Myths

• Quick Response Code• 2D code used to drive people to your

company’s Website• They link offline to online, and print to

mobile• QR Codes are capable of handling all types

of data, such as numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes.

• Up to7,089 characters can be encoded in one symbol.

QR What?

• How are they used in Marketing?• Direct mail campaign• On a product or corporate brochure• Press ads• Promotional items• View Videos• Call Cell Phones• Write to Email addresses• Upload Contact Information• Range in size – ½” to side of building

QR What?

QR What?

• QR Codes have grown over 1,200% in the second half of 2010

• Considerations when Planning a QR Code Campaign

QR What?

• 1. Be Everywhere– Mobile barcodes should be incorporated into all

digital and traditional media so the consumer has 360-degree exposure to the mobile marketing campaign.

QR What?

• 2. Drive Value and Make it Easy– Giveaways,– Discounts– free tickets– exclusive access will compel consumers to

interact with and scan your code.

QR What?

QR What?

• 3. Keep it Simple– Branded or custom QR codes are certainly

getting some buzz, but it’s also important to create a code everyone can recognize.

– A simple black and white checkered format will increase the number of phones and code readers that can scan it.

QR What?

• 4. Build Customer Affinity– Consumer who has just scanned your code is on

the move. – She will be viewing the brand content on a

mobile screen - expects instant results. – Make sure the barcode links through to a

mobile-enabled site rather a PC-designed site.

QR What?

• 5. Account for Objectives and Analytics– Set goals before integrating a mobile barcode– Monitor the campaign via a barcode

management platform.

QR What?

QR What? Tesco Subway Store

Seoul, South Korea

Increased online sales by 130%

http://2d-code.co.uk/qr-code-grocery-shopping/

• Mission: Become #1 without increasing stores

• Idea: Let the store come to the people• They created virtual stores in Subways• While waiting for train, riders could

purchase products with their smartphones• Purchase would arrive shortly after they got

home

QR What? Tesco Subway Store

1024px

320px

Close Encounters

Close Encounters

Mobile Websites Encounters

Close Encounters

Close Encounters

Close Encounters

• Understanding the Smartphone user• Users search the internet with a degree of

urgency• They want results now and if

you can’t give it to them, they will go somewhere else.

• Must offer highly targeted content and a strongcall-to-action

Who Are You

Close Encounters

• The Millennial Generation – 16-34 — also known as Gen Y or the WE Generation — is the new demographic that businesses compete to attract.

• This is the generation for whom the PC and Mac were always a reality. MP3 players, particularly iPods and iPhones, have been necessities instead of options.

Who Are You

• Almost 25% of the US Population• 200 billion in Direct Spending Power• 500 billion in indirect spending• 70% say they are asked for advice• 68% don’t make a major decision without

discussing it with others• 70% agree that having their friends’ approval on

decisions is important• Twice as likely to have 200- 500 friends on Facebook

than older generations

Who Are You

The place at which independent and often unrelated systems meet and act on or communicate with each other…

Star Trek IV: The Voyage Home - 1986

The Mobile Interface

• Touch-Screen Interface

• Use interactive page elements, sized appropriately for a touch-interface.

• submit buttons• form elements• links and navigation

• Provide an easy way to connect with your company

• The goal is to get them to interact

• Sign up for a newsletter• Connect with your social media• Purchase your product• Add an additional incentive for

taking the steps for interacting.








• Mobile-Specific Content

• Content should be simplified, easy to digest– Viewers on mobile devices are scanning for

information,– They do not spend a lot of time reading

information– Your content will probably need to be rewritten

for mobile-friendly reading.


Text Messaging (SMS)


• SMS, or a text message, is one of the easiest ways to start gaining traction in the mobile marketing world.

• Text messages have a 95% -100% open rate!• Average open rate of an e-mail is 10%.• Messages are short, so they are read in full.• Average time to open is 4 minutes


• Coca-Cola – “My Rewards” Code under bottle cap• American Idol• MGM – Get Discounts• Pizza Hut – 2000 consumers opted-in• Nascar – coupons, in-venue texts for fans at event• McDonald’s –Return of McRib

Who is using SMS?


• Determine your game plan.• QR Codes great way to get your message

across and get people to your website.• Build a Mobile website• Employ an SMS strategy

• For more information, contact Rick Clark• www.clarkwebdesign.com• 321-805-0588

Call Rick Visit Site

http://www.clarkwebdesign.com/

Why mobile Marketing matters in 2011

Technology