Why Mobile Marketing For Franchise Chains

1. Drive customers back What is Mobile Marketing ? Driving Sales To Your Locations Ola Ayeni,President Mobile Dialog

2. What is social media ? FB 250M,MM 263M

3. What is Mobile Marketing ?

4. Channels of Mobile

MMS

SMS

Wap

APP

5. How do you use new media tools to generate brand awareness

6. What is Mobile Marketing ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text Freefood to 67463 Most cost effective direct marketing tool ever invented

7. (c) 2007 Text2store Mobile Source: CTIA Semi-Annual Wireless Survey Text messaging is growing over 90% per year

UNIVERSAL: 97% of all active cellular telephones in the U.S. and Canada have text-messaging capability

EFFECTIVE: SMS based interactive campaigns experience response rates up to 70%

VIRAL: 23% of SMS campaign messages are forwarded.

MEASUREABLE: Messages are actionable and trackable through specific consumer replies.

8. Reach Over 95% of Cell Phone Users Some Mobile Data Over 80% of cell phone users respond to sms within an hour 89% of major brands will market on mobile by 2008 75 billion text messages sent in July 2008 Over 95% of mobile phone users can receive text messages on their cell phones

9. Some Mobile Facts..

Reaches over 263 Million users

95% of all active cell phones in the USA can be reached using text messaging

Experience response rate up to 70%

Over 80% of consumers respond sms within an hour

75 billion text messages sent in July 2008, 160 % annual increase

Over 84% of consumers will not leave home without it.

10. Mobile Marketing Benefits Confidential Mobile-Dialog can drive significant improvements in acquisition, awareness, spend, retention and profitability Franchisors Challenges

Build awareness, education and confidence:

Brand Awareness

Increase Franchisees store sales, monitoring and tracking.

Corporate Messaging/Alerts

High cost of traditional advertising to build awareness

Keeping their customers engaged

Proven Mobile Benefits

C ost-effective, proven sales driver

Speed to market

Shifting to Mobile saves you 500% over simple direct mail (no postage costs!)

Proven increased response, on average 22 26% compared to direct mail

Increase acquisition by 5-15%

Knowledge, direct offer response

Increased transaction size, typically 5-10%

11. How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business Buy one and get price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza

12. Text MDIALOG to 839863 Some Recommended Uses Of Mobile

Weekly local offers and hot product sales events at participating merchants location

Introduce a new location, product or service to customers

Suggest more relevant products and offers customer

Viral Marketing:

13. Example: FANDANGO Confidential Client: Fandango Offer: Buy One Movie Ticket Get One Free Movie Ticket for The BreakUp Distribution: Nationwide sms & email delivery

14. Local offers at participating locations Dunkin Donuts

99 cents Lattes in Boston Dunkin Donut

20% increase in sales,

90% of respondents purchased other products

50% will buy Coffees and Lattes at Dunkin

15. Example: GAP Confidential Client: Gap Offer: $10 off Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code: 588 Distribution: Midwest region sms & email delivery

16. Contact Us

Mobile Dialog

Ola Ayeni

630-709-6623

1888-948-7775 x 4

[email_address]

Why Mobile Marketing For Franchise Chains

Self Improvement

mobile marketing

july 2008