Why Material design matters?

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New physics and AnimationsMaterial design’s physics and animations are very consistent to ensure minimum cognitive load

Material design induces natural triggers that involves lesser user of brain, and mainly relies on optic nerves and cerebral cortex. Cerebral cortex stores our natural triggers. That often results in lowest cognitive loads, sometimes as low visual recognition loads as animals have.

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A can of coke placed on the tip would naturally fall if pushed. Physics behind material design was made by these simple yet natural rules.

Suitable for continuously changing form factors

Roboto’smechanicalskeleton wasdevelopedspecifically fordigital screens,which allows itlook elegantand clear in allscreen sizes.

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It uses surfaces and shadows to convey the structure3

It makes your application work cross-platform4

Material design means, no more iOS first

Instagram for iPhone Instagram for Android

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A material design concept of Instagram. It is remarkably different from the current design.

Brenden Mulligan, CEO Cluster app on his blog shares “We felt like we were designing the first Android app that ever existed”

Old Clusters designs: For which Brenden cites “Copy the iOS app and convert anything super iOSy to how it should look on Android”

Design guidelines for material design

Material design of Cluster

It restores UI/UX to infancy

Material design brings a lot to the desk, many of which is untouched and new to even the most experienced designers. It is predicted that many will fail in mastering material design. It is the right time for new talented designers to showcase themselves, and savvy designers to monetize over it.

We have seen even Google not being consistent initially about the implementation of hamburger button and its animation. This ambiguity can still be seen at http://www.google.com/design/spec/animation/delightful-details.html

The animations are partially covered by the expanding menu.

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It makes content adapt to different canvas sizes7

With material design, user won’t feel moving between two completely unrelated pages8

It even supports old android devices and operating systems

According to Google, Material design was tested initially on the older versions of Android and subsequently ported to newer versions.

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