Why Market Your Business

Sponsors:

Why Market Your Business Online?

Who Am I And Why Should You Listen to Me?

• Business Owner

• Work with businesses to be found online

• Spend several hours every week to stay current with online changes

Rose Antonio

What is SEO?

Search engine optimization (SEO) is the

process of improving the visibility of a

website or a web page in search

engines via the unpaid (“natural” or

“organic”) search results.

Paid Listings

Organic Listings

Google+Local

Yahoo

Bing

SEO is inbound marketing• Getting your products and services in

front of prospective customers at the

moment they are actively looking

• SEO doesn’t interrupt

• With SEO you are earning and building

trust

Misconceptions

• SEO is free marketing!

• SEO doesn’t work

• SEO is black magic

• SEO is rocket science

• SEO is illegal

REALITY:

SEO is a legitimate

marketing strategy

practiced by almost all of

the world’s most

successful companies

Who Cares?• There are over two billion people online

• 93% of online experiences begin with a

search engine

• The majority of web traffic is driven by

the ‘Big Three’ search engines-Google,

Bing and Yahoo

#1 Position = 674 calls/month#2 Position = 190 calls/month#3 Position = 138 calls/month

Benefits of SEO• Boost website traffic

• Increase visibility among target audience

• Build relationships and influence

• Increase sales (gain new customers)

• The big guys can’t out bid you!

Downsides of SEO

• Can be slow to get results

• Somewhat our of your control

• Requires consistent effort over time

• No guarantees

Let’s Get Started With The 7 Secrets

# 1 It all starts with keywords

• Knowing your target keywords is your

first step

– Google Keyword Tool

• Choose your battles

• Don’t spread yourself too thin

# 2 Content is King

• Search engines “feed” on content

• Train Google to keep crawling and

indexing your site

• Don’t worry about keywords; just keep

things relevant (most of the time)

• “Naturally” include your keywords in

your content

#3 Have an active social media presence

• Social is becoming more important to

search engines

• Add sharing buttons to your website to

promote sharing!

#4 Get links from other high value sites

• A link is like a vote for your site

• Some votes matter more than others

• More links = GOOD

– As long as they are relevant

#4 Get links from other high value sites

• A link is like a vote for your site

• Some votes matter more than others

• More links = GOOD

– As long as they are relevant

# 5 Video

• Google LOVES video!

• Roll the camera regularly!

• Use your keywords in the video and the

video title

6. Leverage Channels

• Examples include:

- YouTube

- Amazon

- Craig’s List

- Pinterest

• Get your content on them

• They will rank!

# 7 Optimize for local

• Include local keywords throughout

content and site

• Add your local address to your site

• Add your local phone number

• Get listed in all local directories

• Create local videos

• Get links from local organizations and businesses (hint – your local chamber)

Create content for people

• Not for search engines

• If people like your content, Google will

take note…

• Make it personal-share your story

• Be consistent over time

SEO: Not a Slam Dunk

• Time commitment ($)

• Content creation

• Link building (can be laborious, slow)

• Time required to achieve results

• Finding consultants you can trust

SEO: It’s worth it!

• The ROI of SEO is well documented

• A highly ranked website works 24/7,

when your sales team is asleep

• A well-ranked website is a very sellable

asset

Check Your Rankings

Go to Google and type in your niche + city

See who is listed in the top 3 positions for the top keywords – IS IT YOU?

Questions????

540-578-4531

[email protected]