Why Leverage Matters - Thought Leadership Leverage

WHY LEVERAGE MATTERS

We’ve all seen those vaudevillian strongmen that bend railroad spikes and rip

phonebooks—that’s leverage.

Leverage means strategically positioning yourself to maximize your output. Whether you’re a strongman twisting a horseshoe, or an author looking for the next idea,

were you just entertaining,

or did you create

an opportunity

for someone to

recognize the

benefit of your

content in their

organization?

You want to start another book?

Awesome!

But have you squeezed all the juice out of

that last one yet?

Have you done everything you can with your content?

And by content, that means the book or books you’ve

written, the notes you have stuck away in files, the

unique concepts running around in your head that

people need to hear.

You need to leverage that content by turning it into products that can be sold without you being in the same room with it:

Video Series

Job Aids

Assessment Tools

Workshops

Content that others can facilitate.

So as you’re releasing your content into the market, I want you to think like a strongman, and ask yourself if you’re maximizing your leverage.

WHY LEVERAGE MATTERS

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