Why it's Good Idea to Invest in Sports Finding the next demand gap and turning it into a start-up idea has nearly become fashionable. Start-up may be the word of the decade. Sports aren't far behind in this sense, and the best minds in the nation are learning that combining technology, athletics, and just old-fashioned hard work can be productive and fruitful Putting money into a new business is always a risk, but when that business is in the booming and rising sports industry, the chance pays o. Rich sports investors are eager to invest in the sports industry in this environment. Here is a list of reasons why you should be investing in a sports start-up. By exposing it to a larger global audience, investments in sports help a nation become a popular tourist destination or a centre for international trade. Because of the enormous interest in sporting events and the huge audiences, consumers, and investors it attracts, television networks can increase their earnings. Sport is vulnerable because it draws a sizable audience and makes a sizable amount of money.