Why It Pays To Be Likeable (Likeable Florists)

#JustBecause#Cclv2013

Why It Pays ToBe Likeable

@DaveKerpen, CEO, @LikeableLocal

September 2013 Author of 2 @LikeableBook’[email protected]/DaveKerpen

7 Simple Social Media Concepts To Drive Results

#JustBecause#Cclv2013

Let’s Get Tweeting!

Use #Cclv2013!

#JustBecause#Cclv2013

Social Media Realities.

Social Media cannot make up for a bad product or service.

Social Media is not free.

Social Media will not bring you instant results.

#JustBecause#Cclv2013

11 Simple Social

Concepts to Build a

Likeable Business

#JustBecause#Cclv2013

7 Simple Social Media Concepts to Drive Results

Listen.

Tell. Don’t Sell.

Advertise. (Better).

Provide Value.

Be Grateful.

Surprise and Delight.

Respond.

#JustBecause#Cclv2013

Listen First and Never Stop Listening.

“When people talk, listen completely. Most people never

listen.”- Ernest Hemingway

#JustBecause#Cclv2013

Listen to Your Prospects.

#JustBecause#Cclv2013

Your Customers are Asking For You.

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Respond.

“Life is ten percent what happens to you and ninety percent how you respond to

it.”

- Charles Swindoll

To Everyone.

#JustBecause#Cclv2013

Responsiveness is No Longer Optional.

#JustBecause#Cclv2013

L.A.S.T. Listen. Apologize. Solve. Thank.

#JustBecause#Cclv2013

The 4 Most Important Words in Social Media:

I’m Sorry & Thank You

#JustBecause#Cclv2013

#JustBecause#Cclv2013

Use Your Unique Brand Voice.

#JustBecause#Cclv2013

Show Your Personality.

#JustBecause#Cclv2013

Respond to Positive Comments Too.

#JustBecause#Cclv2013

“Storytelling is the most powerful way to put ideas into the world today.”

- Robert McAfee Brown

Tell, Don’t Sell.

#JustBecause#Cclv2013

MyStory.

#JustBecause#Cclv2013

Every Brand Has Many Stories to Tell.

Your humble beginnings

Employee challenges

Community & charity partnerships

Inside the lives of leadership

Customer stories: weddings, engagements, births

#JustBecause#Cclv2013

Use Social & Online Tools to Tell Your Story.

Website

Online Video

Webinars

eBooks & Whitepapers

Tweets

Pictures

Social Networks

“For sale: Baby shoes. Never worn.”- Ernest Hemingway

#JustBecause#Cclv2013

Inspire Your Customers to Tell Your Story.

#JustBecause#Cclv2013

“Many a small thing has been made large by the right kind of advertising.”

- Mark Twain

Advertise. (Better).

#JustBecause#Cclv2013

Use Hypertargeting & Nanotargeting on

Facebook & LinkedIn.

#JustBecause#Cclv2013

92% of People Trust TheirFriends’ Recommendations.

#JustBecause#Cclv2013

“Strive not to be a man of success, but rather to be a man of value

- Albert Einstein

Give Away Value.

#JustBecause#Cclv2013

10% Off =Marketing

50% Off =Value

100% Off =Loyal customers for life

#JustBecause#Cclv2013

Provide B2B Value Through Facebook, Webinars, Articles, & eBooks.

#JustBecause#Cclv2013

A true leader always keeps an element of surprise up his sleeve, which others

cannot grasp but which keeps his public excited and breathless.

-Charles de Gaulle

Surprise and Delight.

#JustBecause#Cclv2013

Why Free Is Like Magic.

#JustBecause#Cclv2013

Give Your Customers a #JustBecause Moment

#JustBecause#Cclv2013

“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by

wonder.

- GK Chesterton

Be Grateful.

#JustBecause#Cclv2013

The Value of “Thank You.”

#JustBecause#Cclv2013

Donors Choose, R.O.I. of Gratitude.

Those who received handwritten thank

you notes were 38% more likely to donate again!

The Original Social Media.

#JustBecause#Cclv2013

Listen first and never stop listening.

Share and inspire stories.Advertise better.Give away value.

Be grateful.

Respond to everyone.

Surprise and delight.

#JustBecause#Cclv2013

Likeable Florists Exclusive Access

Call today and use promo code #JustBecause and get

50% off your startup fee!212-359-4355

#JustBecause#Cclv2013

Thank You!Feedback/Grand Prize

“How dare you settle for less when the world has made it so easy for you to be

remarkable?”

- Seth Godin

@DaveKerpenDavelinkedin.com [email protected]