Jay Friedman, COO Goodway Group Why isn’t my programmatic campaign Optimizing?
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Jay Friedman, COO
Goodway Group
Why isn’t my programmatic
campaign Optimizing?
The promise of programmatic…
…what you got instead.
Seek first a good question,
to build a good algorithm.
Does a longer TiV (time-in-view) lead to more conversions?
CTR and CPA algorithms won’t cure every scenario.
Pepto Bismol will fix my campaign!
Why is programmatic so difficult?
If you think programmatic is easy…
…we’ve got someTimeshares, Penny stocks & Swampland to sell you
5 ways to make your programmatic campaign better…Right now.
Create bid expressiveness
Optimize your supply path
Non-gameable, meaningful metrics
Services must pay for
themselves
Media consolidation
Programmatic solves today’s
challenges
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