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Transcript
LET US ADDRESSON
WHY IS MARKETING IMPORTANT?
Less DemandLesser the Financial Success
“Marketers stimulate demand”
-Phillip Kotler
Good Marketing
DEM
AND
Good Marketing
Fina
ncia
l Suc
cess
Good Marketing Makes
The Firm
Glow , Enlighten
CEOsRecognize Marketing Role
as
Branding
#Role of Marketing
Good Customer Relationship
#Marketing Role
Intangible Assets:Adding value to the Firm
#Marketing Role
MARKETERS DECIDEWHAT FEATURES?WHERE TO SELL?WHEN TO SELL?WHAT PRICE?