Why is Haagen dazs so successful in China

Why is this world would exist such an expensive ice cream?

Who is the founder?

How does this idea come from?

Successful in China

Introduction

1921 New York Street

Pioneer in Luxury ice cream

The Purest & Finest Ingredient In The World

why does Haagen Dazs so successful in China?

Premium Repositioning

• Targeted high-end customers (nobles of China)

• Luxury + Fashion = High Price

Premium Repositioning

• Earn ‘face’• Destinations to show off wealth and luxury

• engages the popular celebrities in their advertisements

Marketing Method

Product Localization• Introduced new products specific

to the Chinese market

• Target its market & position itself appropriately

• Make use of the traditional marketing method

• Make use of the adaptation strategy

In Conclusion

Thank You