INFLUENCER MARKETING WHY INVEST IN THE GREAT DIVIDE MARKETING SPENDING & IMPACT ARE OUT OF SYNC. 61% PAID MEDIA 20% EARNED MEDIA 19% OWNED MEDIA 51% AUTHORITATIVE CONTENT 22% ADS 27% BRANDED CONTENT VS MARKETING SPENDING CUSTOMERS TRUST Gartner 2013 Nielsen 2014 AWARENESS CONSIDERATION PURCHASE EXPERIENCE BUYING DECISIONS ARE HAPPENING OUTSIDE OF OWNED PLATFORMS & INDEPENDENT OF A DEFINED SALES PROCESS. CUSTOMER BEHAVIORS HAVE CHANGED TRUSTED SOURCES information overload drives consumers to filter their choices to those few who are most trusted. THE LEADERS IN TERMS OF GOOD INFLUENCER MARKETING, THESE COMPANIES GET IT RIGHT. TECH RETAIL AUTOMOTIVE HEALTHCARE IBM Asos Ford Sanofi CONSUMER TECH P&G SAP CREATED BY TRAACKR 90% impact 3% Topic Profile Timing INFLUENCERS ARE UNIQUE TO THE CONTEXT THEY OPERATE IN. THE POWER OF INFLUENCER MARKETING 3% OF PEOPLE GENERATE 90% OF THE IMPACT ONLINE. CONTEXT DEFINES WHO MATTERS