Why HTC failed?

Presentation Title

Your company information19th March, 2015

By: Muhammad Noman

Introduction

• High Tech Computer (hTc)• Taiwan based company, founded in 1997• Since 2007, introducing mobile devices under its own

brand.• Manufacturer of smartphone and tablets with Windows &

Android OS.• Partners: Google, Microsoft, Qualcomm

History of Firsts

Year Firsts

2010 1st range of windows 7 phones

2010 1st 4G phone

2008 1st Android based smartphone (T-Mobile G1)

2003 1st Microsoft 3G phone

2002 1st Microsoft powered Smartphone

2000 1st Microsoft Pocket PC

World’s 1st Android Mobile (T-Mobile G1)

By AnTuTu (Bechmark android app)

HTC ComebackFor rather a long time, only HTC one, in HTC family, was standing on the top stage and it is yet out of date. Finally, HTC one M8 came out to save HTC back.

HTC One M8

Pakistan Mobile Industry

• More than 100m active mobile phones

• Chinese phone: 70% share

• Smartphone: 15% market share

• Smartphone share is expected to double

• 77% of Smartphone users 21 to 30 years old

• Featured phone: more 80% (2500- 4000 PKR)

• On average, 1.5 million handset import per month

Report: Dec 13, 2014

Top 5 Smartphones in Pakistan (2014)

Rank Smartphone

1 Apple iPhone 5S

2 HTC One

3 Samsung Galaxy S4

4 LG 2

5 Samsung Galaxy Note 3

Issues

• Lack of Marketing

• Supply Chain

• Price

Continued…

• Performance

• Late OS update

• Lot of investments with little return.

Recommendations

• Get attention of consumers– Aggressive Marketing– Cutting Price

• Improve Supply Chain

Continued…

• Designed new models

• Low end products

• Improve Quality

References

http://www.moremag.pk/2014/12/13/pakistani-mobile-phone-industry-2014/

http://www.dawn.com/news/1096258

http://crazydealspk.blogspot.com/2014/04/top-5-smartphones-in-

pakistan-in-2014.html

http://www.digitaltrends.com/mobile/whats-going-on-with-htc/

http://beebom.com/2013/05/3-things-htc-does-wrong

http://www.unlockunit.com/blog/3-reasons-for-which-the-htc-first-failed