Why and how to create a mobile website for the Retail sector + how to promote it!
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Why and how to create a mobile website for the Retail sector
+ how to promote it!
A mobile site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store
A mobile site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store
Why ?
Equipment Retail use
Local !
33%
43%
52%
0%
10%
20%
30%
40%
50%
60%
Q1 2011 Q1 2012 Q1 2013
Smartphone Penetration
Source: http://www.ourmobileplanet.com �
46% visited
A store !
Why ?
Equipment
Retail use Local !
Yes 74%
No 26%
Have searched for a product or service on
their mobile
Source: http://www.ourmobileplanet.com �
Why ?
Equipment
Retail use
Local !
Source: http://www.ourmobileplanet.com �
81% Search for
local Information !
Resulting in 68% of the cases
in an action !
Agenda
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store
Source: http://www.ourmobileplanet.com �
What ?
Local On the Go Search Showrooming
What ?
Local On the Go
Search Showrooming
Easy access to stores
Easy access to menu
Easy access to actions /
promos
Adapted Design !
What ?
Local On the Go Search Showrooming
Mobile Site must be thought in order to improve your Local Search performance • Stores • Local brands & products • Local promotions
à Customers must find you when a store is around!
What ?
Local On the Go Search Showrooming
A mobile site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store
A mobile site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store
Source: http://www.ourmobileplanet.com �
Promote
Auto Redir Street
Search
In Store
Source: http://www.ourmobileplanet.com �
Promote
Auto Redir
Street Search
In Store
Source: http://www.ourmobileplanet.com �
Promote
Auto Redir
Street
Search In Store
Buy Google Keywords ü Around your stores ü When your stores are open ü On your brands ü On your promotions
à And offer a specific mobile-advantage to drive traffic in your stores !
Source: http://www.ourmobileplanet.com �
Promote
Auto Redir
Street
Search
In Store
à Is your website mobile optimised?
Contact us: Email: [email protected] Twitter: @mobilosoft Website: http://www.mobilosoft.com Blog: http://www.solomoforretail.com/ "
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