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Succeed In Internet Marketing Why you should work with Portent Interactive by Portent &
47

Why Hire Portent?

Dec 18, 2014

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Business

Ian Lurie

Presentation about internet marketing agency Portent Interactive, their history and philosophy.
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Page 1: Why Hire Portent?

Succeed In Internet Marketing

Why you should work with Portent Interactive

by Portent &

Page 2: Why Hire Portent?

Hey there.

Page 3: Why Hire Portent?

You’re probably wondering

why there’s a rat on your screen.

Page 4: Why Hire Portent?

Is Portent Interactive

trying to say they consider

their clients rats?

Page 5: Why Hire Portent?

Nope.

Page 6: Why Hire Portent?

A rat is a great guide to Portent’s

story, though...

Page 7: Why Hire Portent?

...Rats are smart...

Page 8: Why Hire Portent?

...Creative & curious...

Page 9: Why Hire Portent?

...Practical survivors...

Page 10: Why Hire Portent?

...and social animals.

Page 11: Why Hire Portent?

Internet marketing requires all

those attributes.

Page 12: Why Hire Portent?

Portent has ‘em.

30 clever, smart, creative

people who can help you

grow using the internet.

Page 13: Why Hire Portent?

Portent started in 1995.

whoa. 13 years in

business. They

must know a

thing or 2.

Page 14: Why Hire Portent?

Portent Interactive is not:

A design company, a creative agency, or a

search marketing firm.

(Please don’t call us those. It hurts our feelings.)

Page 15: Why Hire Portent?

Portent Interactive is:

A whole-brain internet marketing

agency.

Page 16: Why Hire Portent?

I wouldn't be

here right now

without Portent.

Their approach brings it all

together - search, social, design,

technology, marketing - to make you

successful.

Page 17: Why Hire Portent?

Portent’s Clients

Are all folks they’re proud of:

(there are a lot more)

Page 18: Why Hire Portent?

Portent’s Expertise

Is recognized by the leaders:

Page 19: Why Hire Portent?

What Seth Godin Said

About a marketing project by Ian Lurie,

Portent’s CEO:

“Ian did my favorite one. Touches all the (sic) usual buttons, but in a more original way... The only 10 on my list.”

(Regarding Copyblogger writing and landing page contest. He still came in 2nd. Dang it.)

Page 20: Why Hire Portent?

Portent has 3 teams.

Page 21: Why Hire Portent?

The development team

writes great web applications.

none of them wear nerdy

glasses, by the way

Page 22: Why Hire Portent?

The creative team

designs, writes & tells your story.

Page 23: Why Hire Portent?

The marketing team

does the strategy and ties it all together with

SEO, PPC and lots of other acronyms.

Page 24: Why Hire Portent?

A few key team members

With really embarrassing baby pictures...

Page 25: Why Hire Portent?

Ian Lurie

Ian started Portent. He is the internet

marketing geek, with a blog, a book and

occasional speaking gigs on the subject.

(he’s bigger now)

Page 26: Why Hire Portent?

Tracy Beach

Is Portent’s COO. He keeps your projects

running smoothly and guides our

creative team.

(he’s camera shy. that’ll teach him.)

Page 27: Why Hire Portent?

Branden Root

Is Portent’s CTO. He heads up the

development team, and builds some of

the great tools we use in-house.

(Branden, at age 2)

Page 28: Why Hire Portent?

Elizabeth Marsten

Leads our pay-per-click (PPC) team. She

has a magic touch for making PPC

campaigns more productive & efficient.

(still loves Rainier Beer)

Page 29: Why Hire Portent?

Tom Schmitz

Is one of our search engine optimization

gurus. He’s also our social media

gunslinger. Bang!

(these days he takes the bus)

Page 30: Why Hire Portent?

Jade Ingmire

Is our lead copywriter and creative lead.

She Knows Marketing.(now wears shoes to work)

Page 31: Why Hire Portent?

Ariana Burgess

Directs traffic and manages projects with

a mastery that makes our heads spin.

(she’s in charge)

Page 32: Why Hire Portent?

Anna Abraham

Is a brilliant designer and all-around

creative type.(ever the artist)

Page 33: Why Hire Portent?

Miles Grover

Is a CSS and XHTML guru and designer.

(never wears this hat to work)

Page 34: Why Hire Portent?

Christopher Bachmann

Is a development genius.

(knows how to rock)

Page 35: Why Hire Portent?

Jann VanOver

Creates entire business systems from raw

code with her bare hands.

(and loves squirrels)

Page 36: Why Hire Portent?

Jarrod Medrano

Creates Flash that’s pretty and useful.

(has much better table manners now)

Page 37: Why Hire Portent?

Sarah Mackay

Handles client accounts and strategy

with finesse.(has changed her hairstyle)

Page 38: Why Hire Portent?

Andy Schaff

Builds web applications that help you sell

more stuff.

(still drives a black car)

Page 39: Why Hire Portent?

Shauna Brooks

Runs the office, pays the bills, sends you

yours.(still loves trail mix)

Page 40: Why Hire Portent?

They’re All Marketers

Everyone at Portent is a marketer.

Whatever we do for you - design, development, search marketing, marketing strategy - we’ll keep your marketing goals in mind.

Page 41: Why Hire Portent?

Our Process

?

Research & Discovery

Goals

Keywords

Personas

Creative Questionnaire

Requirements

Media Plan

Execute

Design

Copywriting

Development

PPC Setup

SEO Review

Social Media

Observe & Adjust

Analytics

Search rankings

Link count

Reputation tracking

Sentiment monitoring

Revised plan

Don’t worry, we have a flowchart. If you prefer it, we’ll send it to you.

It requires a piece of paper about 4’ x 8’.

created using Figures by [email protected]

Page 42: Why Hire Portent?

Real Success

Portent used social media, development

& SEO to move Groomstand into the top

3 for ‘groomsmen gifts’.

whoa. 13 years in

business. They

must know a

thing or 2.

Revenue tripled,

by the way.

Page 43: Why Hire Portent?

Real Success

Portent helped Adhost take over Google’s

local and organic search results.

and

increased

their lead

flow

Page 44: Why Hire Portent?

Real Success

Kindermusik’s landing page campaign

broke all records.

Page 45: Why Hire Portent?

Real Success

Portent worked with the IAMAW to

revolutionize their online strategy.

they won an award,

too

Page 46: Why Hire Portent?

Real Success

Full-service internet marketing took

momAgenda from a new company to a

major player in just 3 years.

momAgenda's

owner calls

Portent "her

secret weapon"

Page 47: Why Hire Portent?

To Do:☐ Read our site: PortentInteractive.com.

☐ Read Ian’s blog: ConversationMarketing.com.

☐ Read Ian’s book.

☐ Contact Portent Interactive.

[email protected] for

reading!