Why Has Coffee Become so Popular, and How Has 2D Design Been Apart of the Process By: Khyla Krepcik
Jan 16, 2016
Why Has Coffee Become so Popular, and How Has 2D Design Been Apart of
the ProcessBy: Khyla Krepcik
How well do you know your coffee?
True or False A coffee bean is a
fruit
Which coffee has more caffeine light
roast, or dark roast?
History of CoffeeCoffee Trees, originated in the
Ethiopian Highlands
Kaldi’s Legend
The Arabs were the first to begin coffee trade
Became one of the most profitable goods
Ten Steps to Coffee
1. Planting
2. Harvesting
3. Processing
4. Drying the beans
5. Milling the beans
6. Exporting
7. Tasting
8. Roasting
9. Grinding
10. Brewing
“The Coffee Craze”
Business
Social Activity Atmosphere
Caffeine
“Cup of Joe”
Dark Roasts
Light Roasts
Flavored Coffee
Cream
Sugar
Flavor
You like “coffee” but not a cup of Joe?
Under a lot of pressure, almost boiling water is forced through ground coffee beans, to create only an once or two of espresso
Personalized Lattes
Cappuccinos
Mochas
Breves
Frappes
Size
Shots
Flavor
Milk
Whip
Caffeine is AddictiveCoffee has become the worlds most widely consumed drug
90% of Adults in North America consume coffee daily
It is a psychoactive stimulantLike cocaine, that stimulates the central
nervous system
How Has 2D design Helped
Logo= a trademark, symbol or design to create recognition of a certain brand name
Attract Attention
Leave impressions
Distinguishes from the rest
Simple
Memorable
Timeless
Versatile
Appropriate
Good Logo Vs. Bad Logo
Misleading
Busy
Poor Design Quality
Product is included
Inappropriate
Bad Logos
Famous Coffee Logos
Create Identity
Memorable
Appeal to the customer
Balance, symmetry, monochromatic, shape, creates a focal point,
Monochromatic, rectilinear shapes, contrast, tinted and shaded,
Line Quality, color as emphasis, size
Shape, intensity to maximize impact, split Complementary color scheme
Shape, contrast, depth, primary colors, creates illusion of space
Packaging The logo needs to stand
out It needs to be clear and
simple Balance with negative
space
Referenceshttp://www.treehugger.com/green-food/number-of-the-day-18-coffee-trees-per-person.html
https://kingpelican.com/about-our-beans/
http://stephaniebernotas.theworldrace.org/?filename=freedom-identity-mocha-lattes
http://www.yelp.com/biz_photos/baristas-daily-grind-hastings-2#bojfjdV_IRF-Kwbz7t5v7A
http://www.artistmike.com/Bad-Logos/BadLogos.html
http://logodesignerblog.com/bad-ugly-worst-logo-designs/
http://ncausa.org/i4a/pages/index.cfm?pageid=68
http://www.beverageanswers.com/coffee/why-is-coffee-so-popular.html
http://hub.jhu.edu/2014/02/07/caffeine-really-is-a-drug
http://www.jyi.org/issue/caffeine-understanding-the-worlds-most-popular-psychoactive-drug/
http://www.businesslogo.net/why.html
http://www.festisite.com/logo/starbucks/
http://imgarcade.com/1/folgers-coffee-logo/
http://logos.wikia.com/wiki/Dunkin'_Donuts
http://logos.wikia.com/wiki/Maxwell_House
http://www.underconsideration.com/brandnew/archives/caribou_coffee_leaps_into_the_future.php#.VIEq676RPFI
http://www.addictedtosaving.com/free-gevalia-house-blend-coffee-sample/
http://blogs.starbucks.com/blogs/customer/archive/2011/12/15/starbucks-174-coffee-bags-get-a-new-look.aspx
http://www.couponersunited.com/wp-content/uploads/2014/04/dunkin-donuts-coffee.jpg
http://www.folgerscoffee.com/coffees/fresh-breaks-colombian-coffee
http://www.soap.com/p/maxwell-house-house-blend-ground-coffee-28-oz-672059
http://www.commarts.com/exhibit/caribou-coffee-package
http://boysandgirls.ie/uncategorized/coffee-drinkers-prove-social-networking-works-tea-drinkers-remain-dubious/