Top Banner
KIRSTEN JASSIES @kirst_enj en @IGmarketingNL Why Food is so Popular on Instagram
14

Why food is so popular on Instagram?

Apr 16, 2017

Download

Social Media

Kirsten Jassies
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Why food is so popular on Instagram?

KIRSTEN JASSIES @kirst_enj en @IGmarketingNLWhy Food is so Popular on

Instagram

Page 2: Why food is so popular on Instagram?

2 million users, 1.2 million daily active in NL

STATS

Page 3: Why food is so popular on Instagram?

HEADLINES

Page 4: Why food is so popular on Instagram?

Vegan VS

Vegetarian

What is More popular on INSTAGRAM?

Page 5: Why food is so popular on Instagram?

Vegan VS

Vegetarian

What is More popularon INSTAGRAM?

Awnser: 26 million vegan + loads of other vegan words. Vegetarian 9 million.

Page 6: Why food is so popular on Instagram?

Beer VS

Wine

What is More popular on INSTAGRAM?

Page 7: Why food is so popular on Instagram?

Beer VS

Wine

What is More popular on INSTAGRAM?

Awnser: 32 million beer, 20 million wine.

Page 8: Why food is so popular on Instagram?

• Food 173• Foodporn 88 • Dinner 51

• Breakfast 44 • Lunch 38 • Foodie 35 • Cake 35 • Beer 32• Pizza 20

• Wine 20• Foodgasm 18• Drink17

• Foodstagram 14• Foodpic 11 • Cheese 10

• Restaurant 10• Candy 9• Pasta 8• Snack 7 • Burger 6

FOOD HASHTAGS (in millions)

Page 9: Why food is so popular on Instagram?

YOUR VISUAL STORY & INSTAGRAM STYLEGUIDE: be Unique

Page 10: Why food is so popular on Instagram?

CONTENT PEOPLE LIKE AND TALK AOUT (ENGAGEMENT)

CHECKINDEX.ICONOSQUARE.COM AND IN NL IGMONITOR.NL

Page 11: Why food is so popular on Instagram?

FOODSTAGRAMMERS WRITING A COOKBOOK

Page 12: Why food is so popular on Instagram?

Profile text & Landingspage

Page 13: Why food is so popular on Instagram?

IINSTAGRAM FOOD / RECIPES VIDEO

Page 14: Why food is so popular on Instagram?

MORE ON SOCIAL & VISUAL CONTENT social: @kirst_enj blog: justK.nl Slideshare.net/justkirsten Ordering ‘In beeld met Instagram’ > BOL.com

Follow on Instagram:@Kirst_enj@IGmarketingNL