Federate when you can Differentiat ucas, Founder and Product Champion, Flexiant uary 2013
Why Federate when you can Differentiate?
Tony Lucas, Founder and Product Champion, Flexiant
29 January 2013
Agenda
What is Cloud Federation?
Business and Operational Challenges
Differentiation: An Alternative for Growth
How to Differentiate
The Next Steps for the Industry
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What is Cloud Federation?
“… The practice of interconnecting the cloud computing environments of two or more service
providers for the purpose of load balancing traffic and accommodating spikes in demand” TechTarget
This can offer benefits to cloud providers
BUT there are potential downsides that can be dangerous for cloud service providers
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Business Challenges with Cloud Federation
1. Commoditisation
2. Economies of Scale
3. Reduced Functionality of Service
4. Compatibility
5. Workload Distribution
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Operational Challenges with Cloud Federation
1. SLA’s
2. Support &
Responsiveness
3. Quality of Service
4. Federated Billing
5. Maintaining Margin
6. Legal Jurisdiction
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Differentiation: An Alternative for Growth
The business critical reasons behind differentiation:
1. Customer Acquisition
2. Margins
3. Attrition
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How to Differentiate
1. Focus
2. Industry
3. Vertical Clouds
4. Products
5. User Experience
6. Localisation
7. Geography
8. Application
Delivery
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The Next Steps…
1. Customers
2. Segment
3. Needs
4. Strengths
5. Value
6. Launch
7. Adapt
Summary
Status quo no longer
works
But Commodity Federated
Model not only answer
Federation too
challenging, risky for cloud
service provider
Differentiation through
value added services
ensure long-term
relationships with
customers & revenue
growth opportunities
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Visit us at Stand 337
Come by our Coffee
Lounge
Tomorrow: “The Future of Data Automation and the 3 Innovations that Make This
Possible”
11:30 a.m. in the Service Providers’ Technical Theatre “Growing Your Cloud Services Business Through Resellers”
12:40 p.m. in the Service Providers’ Business Theatre