Mar 26, 2015
Why facebook?
“Your brand is no longer what you tell people it is, it’s what people tell each other it is.”
“Your brand is what people say about you when you’re not in the room.”
From 2009 to 2010, consumer trust in brands has increased 12%
However, consumer trust in brands is down 11% from 2008
And 17% from 2007
Edelman, 2010
It took radio 38 years, television 13 years, the internet 4 years, the ipod three, and Facebook two.
50 million
500 million active users
50% of which are on facebook every day
700 billion minutes per month
Facebook Statistics
Facebook is responsible for shifting digital trends
Email & IM decline
Google’s growth slowing
Irrelevant blogs
Fast Company
73% of all teens are on Facebook
30 billion pieces of content shared each month
130 friends per user
Facebook Statistics
SO WHAT?
Develop and grow brand advocates
10,000 x 130 = 1,300,000
The new measure of marketing is ADVOCACY
Not just participation, but lots of it
www.adidas.com vs. facebook.com/adidassoccer
Social $
Vague Stats
Key Learnings:
• Media within vs. outside of Facebook
• Media tagged with FB logo
• Know FB tech and understand the consumer journey from all activations
• Continuous and varied content
• Provide value and a reason
THANK YOU
Q & A