Why Everyone Needs an Open Data Strategy

Why Everyone Needs an Open Data StrategyJeni Tennison – @JeniT – Technical Director, ODI

Web 25 logo from W3C and World Wide Web Foundation.

"…early adopters of the World Wide Web were primarily university-based scientific departments or physics laboratories…"

"By 1996 it became obvious to most publicly traded companies that a public Web presence was no longer optional."

http://en.wikipedia.org/wiki/History_of_the_World_Wide_Web

BIBIG DATAanalysis

BIBIG DATA

What open data will you use?• Government open data• demographic statistics• geographic data• domain-specific data

• From community sources eg OpenStreetMap• From suppliers / partners

How will you sustain its supply?

• Strategic engagement with publishers• Tell them the data is useful and how you

use it• Tell them what else would be useful• Support the publication• sponsorship• contribute effort / data back

http://uk.practicallaw.com/9-521-0734#

http://www.bbc.co.uk/nature/faq#why_is_bbc_using_wikipedia

How can openness enhance your brand?• People value openness• even if they don't look

• Provide transparency• internal organisation• CSR activities• supply chains

• Invite comparisons on your terms

http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/9874854/Tesco-pledges-to-open-up-supply-chain-after-horse-meat-scandal.html

http://nikeinc.com/pages/manufacturing

Where do you need innovation?• New ways to look at problems• that you could reuse

• New tools for your customers• that enhance your product• that you could buy

• New energy for your organisation• New potential hires

http://www.netflixprize.com/

http://blog.digital.telefonica.com/2013/09/15/open-data-telefonica-dynamic-insights/

Who could you better communicate with?• (Prospective) customers• where you are, what you sell

• (Prospective) suppliers• what you need

• Partners, regulators• Yourselves

http://www.tesco.com/storelocator/

https://online.contractsfinder.businesslink.gov.uk/

http://www.jesusgilhernandez.com/2012/10/18/jeff-bezos-mandate-amazon-and-web-services/

Jeni Tennison – @JeniT – Technical Director, ODI