Why every startup should use crowdfunding - Ronald Kleverlaan

European Expertise Centre for Alternative and Community Finance

Why you should always use CrowdfundingMore control for entrepreneur

Crowdfunding = Community Funding

Not an anonymous crowd, but involved community

Crowdfundingmore than money

marketingbroad support

market researchbrand loyalty

easier to attract additional finance

Luchtsingel Rotterdam

Marketing1300 funders - Local city promotion - 4 million euro

Market research18.000 subscribers - >1 million euro raised

Investment by customers – Brand Loyalty1 million euro funding in 2 campaigns

Additional finance1400 members - 15 million euro (2 million equity)

Additional finance$2,5 million pre-sales -> VC -> Facebook

Next step: Crowd Businessmodel

R&D with customers/investors

Use community as marketing team

Crowdfunding = Community FundingFunding from an involved community

Crowdfunding = More than moneyMarketing, market research, local support

Crowdfunding for projectsNot for your brand/organization

Crowdfunding campaign = Marketing campaignNot only a fundraising campaign

Crowd BusinessmodelImplement crowd in R&D and marketing department

Key take-aways

European Expertise Centre for Alternative and Community Finance

Ronald KleverlaanFounder CrowdfundingHub

Advisor European Commission “Alternative Finance”

[email protected]@kleverlaan