WHY EVERY COMPANY SHOULD ADOPT THE TESTING MANTRA Rene Rebane Senior UX Architect 2013
Why Every Company Should Adopt the Testing Mantra
Dec 08, 2014
What is testing all about? Is it just QA or something much-much more? When to test? How to test? Who are the people you should run your tests on? These are just some of the questions answered in the presentation.
This presentation was originally made in August 2013 and presented at the Tallinn Technopolis Ülemiste Business Breakfast event.
This presentation was originally made in August 2013 and presented at the Tallinn Technopolis Ülemiste Business Breakfast event.
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Transcript
WHY EVERY COMPANY SHOULD ADOPT THE TESTING MANTRA
Rene RebaneSenior UX Architect
2013
2013
Today’s topics
• What is usability testing?
• Why to test?
• Good time for testing
• What to test?
• Testing process and hands on
• Cherry.ee example
2013
User testing?Never heard of it!
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What is usability testing?
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Observing the user while they use the webpage, product or
service through tasks you have given them.
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Why to test?
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“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.”
– Steve Krug, Don’t Make Me Think
2013
Why to test?
• Find out usability problems
• Why products, services and websites fail
• Understand how users think
• Risk reduction
• No surprises
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Does not help to answer
• Do people like it
• Will people buy it
• How people will use it mostly
• What kind of people will use it
• What solution is better A or B
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Good time for testing
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Beginning of the project End of the project
Possibility of changes
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Beginning of the project End of the project
Cost of changes
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What to test?
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Testing process
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Set goals and red routes
Prepare tasks
Prepare object, service or website
Gather people
Test session
Analysis & report
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Where to find people?
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Where to find people?
• Friends and acquaintances
• Coffee shops
• Shopping centres
• Streets
• Amongst clients
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0
How many tests to conduct?
3 6 9 12 150%
50%
100%
75%
25%
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One test with 8 usersFirst test with 8 users Found 5 problems
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Two test with 3 usersFirst test with 3 users Second test with 3 users Found 9 problems
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How to analyze?
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How to analyze?
• Write down what happened
• Why it is unexpected
• Why it is bad (longer process, wrong element usage)
• Remember it is not statistics
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Does problem occur on a red route?
Is the problem difficult to
overcome?
Is the problem
persistent?low
Is the problem difficult to
overcome?
Is the problem
persistent?
Is the problem
persistent?
Medium
Serious
Critical
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Next steps
• What to keep
• What to change
• What to test more
• What to measure later
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Let’s try it
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Cherry.ee case
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Q & A
Thank you
Rene RebaneSenior UX Architect
2013
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