DIGITAL GURUKUL | SOCIAL MEDIA MARKETING Pradee p DIGITAL GURUKUL #2 Why every business needs to care about Social Media?
Why every business should care about social media 09 sep2010
Jan 17, 2015
This slide deck was presented by Pradeep Chopra (Digital Vidya) and Sahil Parikh (Deskaway) as a part of the LIVE webinar of a 3 part series called Digital Gurukul on Enterprising.IN.
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DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
DIGITAL GURUKUL #2Why every business needs to care about Social Media?
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
What is Social Media Marketing?
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
“The process of reaching out to and engaging with your
customers/users through Social Media (FB, Twitter, YouTube etc)”
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Is Social Media just about Sales & Marketing?
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
SalesIdeation/Product
Dev
HR
CRM
Marketing
NONO
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Search for your name on Google!
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Timings can’t be Better!
Opportunity to build competitive edge
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Let’s look at some Interesting Success Stories!
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Online Leads & Sales
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
89,22,844 Views | 20,223 Ratings
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Auto Driver in Chennai
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
Sahil ParikhCEODeskAway
Case Study:
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Driving sales through online WOM
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
We are self-funded
We use only low-cost online marketing
SEO, Blogs & Social Media
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
What’s not worked is…
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Drive traffic through blogs
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Reviews/ mentions helps us drive traffic
Conversations drive signup
Last 2 years 50% of traffic has come from blogs/ referring sites.
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
1 signup every 30 seconds. Top 3 traffic source.
15% converted to paid accounts
Quadrupled sales in a month!
We didn’t push…
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
18% converted to paid. Top 3 traffic source.
We didn’t push again…
Potential reach…
3 million followers on twitter
500,000 readers for their blog
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Hello world, we exist!
Find people with similar interest.
Reach out to a larger audience.
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted.
We wonder how many people heard about us on Twitter and then later came to our site?
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Closing a sale…
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Customer service…
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeepSahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
She is a customer today.
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Thank You!
Follow us on @deskaway or @sahilparikh
Sahil Parikh
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
The Mantra for Success!
Be Social
Be Visible Be Relevant Be Credible
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Let’s stay in touch through
Social Media!
http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra
http://twitter.com/pradeepchopra
Follow-Up @ http://bit.ly/dg2-followup
DIGITAL GURUKUL | SOCIAL MEDIA MARKETINGPradeep
Thank You!
Please give your Feedback @ http://bit.ly/dg2-feedback
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