WHY MOBILE APPS FAIL AVOID THIS FATE Deepak Chopra Chief Executive Officer Clearbridge Mobile
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WHY MOBILE APPS FAILAVOID THIS FATE
Deepak ChopraChief Executive Officer
Clearbridge Mobile
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ABOUT CLEARBRIDGE MOBILE
One of the fastest growing mobile app
firms in North America
Over 200 mobile apps developed and delivered
into app stores
Over 100 million consumer downloads of Clearbridge built apps
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CUSTOMERS & PARTNERS
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MOBILEDOES ANY THING ELSE MATTER?
Mobile 1st Generation Drives Engagement
Does the Desktop Even Matter?
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BUT MOBILE IS TOUGH!
NewPhilosophy
Thinking Skills
Change is Scary!! Are Your Systems Ready?
ENTERPRISE MOBILE CHALLENGES
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Technology
Business Operational
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TECHNOLOGY
Legacy Systems Real Time Information Integrations
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BUSINESS
Business Rules Need to Be Defined
Embrace New Thinking Focus on Key Features
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OPERATIONAL ISSUES
Internal App Ownership The Right Team? The Right Buy-in?
Development Philosophy
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Executive Buy-In
INGREDIENTS FOR SUCCESS
Internal Champion Agile Philosophy Breakdown Silos
QUESTIONS?
Clearbridge Mobile Inc.
CHATDeepak Chopra
Chief Executive Officer647-361-8401 x104
SURFwww.clearbridgemobile.com
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