Why Engineers for Electric Utility Companies Should RESPECT Blogs

Why Engineers in the Electric Utility Industry Should

R-E-S-P-E-C-TBlogs

What is a blog?

• Collection of articles on a

website• Often listed in reverse

chronological order

• Usually uses informal or

conversational writing style

How engineers feel

*Margin of error: +/- 3.1% at a 95% confidence level

CFE Media and TREW Marketing surveyed CFE Media’s engineers about how they find, use and engage with content, specifically e-newsletters, blogs, and contact forms.

• Data collected: Oct. 10-17, 2014• Number of respondents: 1,011*• Incentive: drawing for $50 VISA gift card

How engineers feel

Yes22%

No78%

Yes No

CFE Media and TREW Marketing survey:

“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)

Only 22% of

audience

found blogs to

be a valuable

resource

How engineers feel

19%

12%

26%

31%

62%

74%

64%

60%

I NDEPENDENT BLOG S

SU PPL I ER/VENDOR BLOG S

TRADE PU BLI CATI ONS' BLOG S

I NDU STRY ASSOCI ATI ON BLOG S

BLOG SOURCE CREDIBILITY*

Very credible Moderately credible

*Of engineers who identified blogs as valuable content, CFE Media and TREW Marketing survey:

“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)

How engineers feel

*Of engineers who identified blogs as valuable content, CFE Media and TREW Marketing survey:

“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)

80% 76% 74%67%

56% 51%

28% 25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

CREDIBLE BLOG CHARACTERISTICS*

Blogs deserve R-E-S-P-E-C-T

Time to change

that point of

view – blogs are

a valuable

content type!

R-E-S-P-E-C-T

R-E-S-P-E-C-T

• More colloquial but still

professional

• Relevant stories and experiences

• Humanize companies/brands

R-E-S-P-E-C-T

R-E-S-P-E-C-T

• Insight and advice from industry

experts

• Knowledge base and research

resource

• Product information, white papers,

case studies, etc.

R-E-S-P-E-C-T

R-E-S-P-E-C-T

• Multiple points of view

• Strategies or suggestions for solving

unique problems and challenges

• Applications for use

R-E-S-P-E-C-T

R-E-S-P-E-C-T

• Ideas, instruction and reflection

• Commentary and opinions

• Read the comments

R-E-S-P-E-C-T

R-E-S-P-E-C-T

• Meet like-minded peers

• Discover new vendors, products or

projects

• Platform for interaction

R-E-S-P-E-C-T

R-E-S-P-E-C-T

• Build and develop relationships

• Tweet, share and pin valuable

content

• Sense of community

R-E-S-P-E-C-T

R-E-S-P-E-C-T

• News and updates about current

trends

• New tests, standards, guides,

tutorials

• Convenient and easy to access

around the clock

Recommended blogs

• Emerson: It’s Never Been Done Beforehttp://www.emerson.com/neverbeendone/en-us/Pages/default.aspx

• Indium Corporation Blogshttp://blogs.indium.com/

• Being Brunel: Notes from a Civil

Engineerhttp://www.beingbrunel.com/

Who we are

C.I.Agent Solutions is a global leader in solutions for SPCC secondary

containment compliance, vault and manhole maintenance, and

hydrocarbon filtering needs. We’ve partnered with a number of

engineering firms over the years in designing and implementing

solutions for the utility industry. Our secondary containment systems, the

Barrier Boom and Polyvinyl Liner System, utilizes our C.I.Agent®

polymers which solidifies oil into a recyclable rubber-like mass on

contact and then acts as a barrier to prevent oil from leaving the

containment area.

Who we are

C.I.Agent Solutions

11760 Commonwealth Drive

Louisville, KY 40299

502.267.0101

www.ciagent.com