why don’t I rank high on Google? 3 Insider Secrets from ...What do search engines REALLY do, what do SEO companies do, and why don’t I rank high on Google? Offsite Optimization
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What do search engines REALLY do, what do SEO companies do, and
why don’t I rank high on Google?
3 Insider Secrets from Google About Your Website Ranking! What do search engines REALLY do, what do SEO companies do, and why don’t I rank high on Google?
A Roundtable Presentation with Brian Kraff (CEO) Alain Parcan (Director of Marketing) Matt Horn (SEO Team Lead) Doug Schatz (Director of Partnerships) IBPSA April 2015 www.markethardware.com
What do search engines REALLY do, what do SEO companies do, and
why don’t I rank high on Google?
Search Result Landscape
Search for ‘pet lodging’ and ‘Your Town’ and you’ll find different sandboxes to play in:
A: Local / Maps Results B: Paid Search Results C: Organic Results Each sandbox requires its own marketing strategy. By optimizing both your Website AND connecting it to offsite content, you can get your business found high on Page One in the organic and maps sections.
What do search engines REALLY do, what do SEO companies do, and
why don’t I rank high on Google?
Offsite Optimization Strategies SECRET #3: Link Building = Winning
In order to figure out which sites are more relevant than others, search engines keep track of how many links there are all across the Internet for any given Website URL and calculate every site’s domain authority.
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Some estimates say 60% of all pages on the Web are “spam” so search engines go to great lengths to weed out irrelevant links.
What do search engines REALLY do, what do SEO companies do, and
why don’t I rank high on Google?
Can’t Do It on Your Own? Guide to Picking the RIGHT SEO Company
Lots of companies claim they are SEO providers, but how do you really know?
What are the right questions to ask?
• Is there a contract I need to sign? • What kind of work will you be doing on a monthly basis? • How many keywords will you be focusing on? • When should I expect to see results? • Is this on-site optimization and off-site optimization, and does the off-site optimization include Social Media?
Like everything else… if it sounds too good to be true, it probably is!
What do search engines REALLY do, what do SEO companies do, and
why don’t I rank high on Google?
SEO Myths and Red Flags Lots of companies claim they are SEO providers, but how do you really know?
SEO Red Flags • Long Contracts • Page One Guarantees • Not having a dedicated SEO Manager • No step-by-step description of the work that will be done • Companies who claim they will be doing SEO without access to your Website • “Hundreds of keywords” – No company can effectively focus on 100+ keywords.
SEO Myths • Keyword stuffing gets you on Page One • Multiple Websites will boost your SEO • Multiple domain names linking to each other gets you ranked higher • The quantity of inbound links you have is the only thing that matters