Why digital communications for seniors suck? By Agata Kukwa. #RockitWAW

The startup ecosystem in Eastern and Central Europe:

a space for #creative collaboration

Why digital communications for seniors suck?

Agata KukwaCo-founder & Communications Leader, 150sec.com,

Poland

Agata Kukwa

@boskaagatka

Co-founder & Communications Leader

Global facilitator

Economic expert

Communications director (2012-2015)

Entrepreneur, advisor & interim manager

Helped over 30 early-stage brands

#RockitWAW

#unavoidable

33% of FB users are 45+ (Facebook)50+ citizens are responsible for 46% of U.S. GDP (Forbes)In 2025 over 20% of Polish people will be 65+ (World Bank)

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#taboo

https://www.instagram.com/jadebeallphotography/

#taboo

https://www.instagram.com/jadebeallphotography/

Too good to be true vs

Too bad to be true

#stereotypes

#nolife

#confused

#targeting

#inappropriate

THANK YOU!

@150sec@boskaagatka