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Why CXOs Should Care About the Wild Web of Mapping
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Why CXOs Should Care About the Wild Web of Mapping

Jan 23, 2016

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Why CXOs Should Care About the Wild Web of Mapping. “Consumer” Mapping Sites Have Driven Awareness in Business. Sharing and re-mixing of Geo data by people Demystify GIS technology (interactive maps, directions, mash-ups). Unlocking GIS Data From it’s Silos. - PowerPoint PPT Presentation
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Page 1: Why CXOs Should Care About the Wild Web of Mapping

Why CXOs Should Care About the Wild Web of Mapping

Page 2: Why CXOs Should Care About the Wild Web of Mapping

Yahoo! Confidential

“Consumer” Mapping Sites Have Driven Awareness in Business

• Sharing and re-mixing of Geo data by people

• Demystify GIS technology (interactive maps, directions, mash-ups)

Page 3: Why CXOs Should Care About the Wild Web of Mapping

Yahoo! Confidential

Unlocking GIS Data From it’s Silos

• Open standards / GeoRSS support. APIs are also GeoRSS readers.

• MS Excel publishing to GeoRSS & Y! Maps Simple Publishing API.

• Range of API solutions for different audiences (simple vs. complex; platform independent)

MS Excel

GeoRSS

Web Server

Y! Maps APIs / Mashups

Other Data Sources

Page 4: Why CXOs Should Care About the Wild Web of Mapping

Yahoo! Confidential

Wide Range of Data Overlaid onto Maps