Why Customer Success and Marketing Should Swipe Right

Swipe RightAn  inter-­‐departmental

like,  dating,  friends  with  benefits,  committed,  it's  complicated  

love  story.

Why  Customer  Success  and  Marketing  Should

2FOUNDERS

MEET  OUR  

DAVID  CANTU RAY  PAWLIKOWSKI  

HOTSCHEDULES

#1  downloadedscheduling  app  on  iTunes

2M users60M  monthly  logins

PEOPLE

PRODUCTIVITY

PLATFORM

Recruit  -­‐ Engage  -­‐ Train  -­‐ Schedule  

Logbook   -­‐Manager’s  Red  Book  -­‐ Enterprise  Back  Office  

Aggregate   -­‐ Analyze  -­‐ Build  

THE  RESTAURANT  MANAGEMENT  PLATFORM  

Show new support video?

4

OUR  UNIQUESERVICE ORIENTATION

TYPES  OFCONTENT

2Marketing Customers

MARKETING

CONTENTWhy  customer  success  should  be  sucking  up  to  marketing.

Getting  the  communication  cadence  right OVER

UNDER

ALL

THINGS SOCIAL

CUSTOMER

CONTENTWhy  marketing  should  be  sucking  up  to  customer  success.

CUSTOMER CONTENTWhy  video  is  key.

MAKING THE MOST OF BETA

How  marketing  and  customer  success  can  turn  bad  into  good

WHOOPSIES

UH-OHS

USER

CONFERENCES

● Marketing  and  CSM  alignment  under  CRO● The  symbiotic  relationship  between  marketing  and  customer  success● 2  types  of  content  and  why  you  need  both● How  much  communication  is  too  much● Social  Media    -­‐ no  conversation  left  behind● Beta,  when  is  the  best  time  to  ask  for  the  reference  and  what  not  to  

ask/offer● Turning  a  wrong  to  a  right● The  value  of  CABs  and  user  conferences

KEY TAKEAWAYS

QUESTIONS?

THANK YOU!David  Cantu

[email protected]  Kay  Hyde

[email protected]