Why Clients Choose TBK Consult

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What can a TBK Consult “growth consultants” achieve that cannotbe achieved by a company's own management team?Shouldn’tthe management teams of all companies be growth experts?

There is an old saying that “The doctor who treats himself has a fool for a patient.”

Although all our clients are different and the processes we facilitate are highly customized to the individual clients ambitions, challenges, situation and resources a common denominator for all our clients is the basic conclusion that you cannot be your own doctor.

You do not engage a growth consultant if you have trivial business issues. A growth consultant can deal with theseissues, but so can thousands of other consultants. You engage agrowth consultant if you have ambitions of outperforming yourmarket, growing your company to an attractive exit opportunity or some other extraordinary objective. Software industry growth consultants are like elite sports doctors. They are on the teamsupporting elite sports people achieving extraordinary results.

Our clients come to us because they have

high ambitions and realize that it takes

extraordinary measures to achieve

these ambitions. They are convinced that

they must have a growth consultant on

the team.

WHYour clients use usWe are software industry growth consultants

Our clients come to us because they want to grow.

Some of our clients have tried to achieve their objectives using internal resources, but have not been as successful as they had hoped for.

And some of our clients realize from the outset that performing better than the market requires assistance from external resources.

When your objectives are more ambitious than most

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Challenges with growing revenue fast seem to be the predominant issue for almost all software driven companies. Software driven companies are notoriously product focused – and for good reasons. It certainly takes an excellent product to grow faster than the market. But having a good product is not enough. You need solid and robust business models with repeatable, replicable and scalable revenue generation capability. Only very, very few software-driven companies manage to get the demand side of their business model designed and organized to grow faster than the market within the window of opportunity available.

Thus all software driven companies need help in developing their capabilities to systematically sell and/or have their products/services sold, domestically as well as internationally. Some software driven companies are actively in the market for external consulting services to help them improve domestic as well as international market penetration, while others must have these needs activated through a proactive effort from our side. 1

The compelling need of our clients is: Grow faster than the market or fail.

No software driven company will survive as a small local player. They will eventually find themselves at a competitive disadvantage against bigger players and face the possibility of being eliminated or at best acquired on non-attractive terms.

1 Obviously there is a group of software company CEO’s who cannot fund or who do not believe in engaging an external consultant to help improve his business model “front-office.” Such companies are not a part of our accessible market. They need to be pre-qualified early in the sales process and left to mature.

The challenges facing our clients

Ask our other clients

If you want more details on our clients we have a selection listed on our corporate web site. Go see for yourself and call them if you need to hear their individual motivation for engaging a TBK Consult growth consultant.