Why Choose Coldwell Banker

8/6/2019 Why Choose Coldwell Banker

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Coldwell Banker Residential Brokerage196 Park Avenue, Worcester

The right choice for your real estate career.



Having someone who is committed to your income and business goals so you

can produce an optimal lead flow and increase your listings and sales.

• Career development – personal coaching – incomparable training.

Dedication to helping your business grow.

• Business Management – Transaction Management – Deal Organization.

• Integrity, competence, reputation, brand and market share.

• Having the best blend of on-line and off-line marketing strategies

connecting more buyers with more sellers.

• Personal Promotion – In-house marketing at your finger tips. Having

access to numerous ideas for personal marketing initiatives.

• Multiple levels of business opportunities and resources – lead

generation.

• The highest level of office and company support – Office Administration,

Marketing, Legal, Technical.

What should be important to you in aReal Estate Company and Office?



Why choose Coldwell BankerResidential Brokerage?

1. To realize your full potential and maximize your earnings.

2. To better manage your time and the balance in your life.

3. To enhance your competitiveness resulting in more listings and sales.

4. To maximize your lead flow.

5. To have exceptional tools and resources to offer your clients.

6. To be affiliated with a well-known and trusted brand.

7. To have a powerful internet marketing strategy that increases the odds

of getting your listings sold.

8. To work in a positive environment and be appreciated and respected.

9. To access a wide array of agent services and resources at no cost.

10. To have access to the best educational programs available.



Coldwell Banker is one of the most recognized and trusted real estate brands

today. With a strong market presence locally and across the state, more signs

and more exposure means more calls and more transactions for Coldwell

Banker Residential Brokerage associates.

In 2010 Coldwell Banker Residential Brokerage was the leading real estate

firm in the city of Worcester with a 17.01% market share. In Worcester

County, we sold thousands of properties and commanded a market shareclose to 3 times our nearest competitor (per MLS/SF-MF-Condo). In

Massachusetts alone we closed over 16,000 sides with the next nearest

competitor at just over 1900 sides. More sales means more experience.

Buyers and seller’s look for experience.

Why choose Coldwell BankerResidential Brokerage?

15.525

5.18

4.13.31

2010 Market Share

Worcester County

CBRBERA KeyKW WorcRe/Max 1stRe/Max ExecOthers

17.01

8.85

5.58

5.0456.33

60.15

2010 Market Share

Worcester

CBRB

KW Worc

Re/Max Ad 1

ERA

Re/Max Vis

All Others



24921505 1176

0

5000

10000

15000

CBRB No. 2 No. 3 No. 4

13508

In 2010, Coldwell Banker Residential

Brokerage led the Massachusetts market

closing more than 5 times our next

nearest competitor. ($7.5 Billion & over

17,000 transactions) Of the top 14 real

estate companies in Massachusetts in2010, CBRB closed more than the other 13

companies combined.

2010 New England Statistics

• Sales Volume - $9 Billion

• Sales Units – 21,654

• Listings – 18,473

• Relocation Referrals – 19,797

•Sales Associates & staff - 4,107

• CBRB Offices - 89

Home Office

Reservoir PlaceWaltham, MA

Market Presence ThroughoutNew England



Coldwell Banker Residential Brokerage

The Massachusetts Market Leader.

Source – MLSpin for SF, CC, LD, MF

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CBRB 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Coldwell Banker was #1 in Massachusetts

Closed Dollar Volume Market Share in 2010,

closing more than the next 13 competitors

combined!



Realizing your potential in the real

estate business is my number #1

priority. Aiding you in finding

solutions and creating ways to

access opportunities for a successful

career is second to none. Creating or

correcting habits and changing behaviors is the biggest part of my

personal coaching program.

Business ManagementReaching your full potential



Business ManagementPersonal Coaching

How I Develop Powerful Agents

Any successful sports team is a direct result of a proper game plan andproactive coaching. My personal coaching that I offer to all of myagents is designed so they can manage their time better, learn toprioritize activities, perfect their skill development and lead generationand optimize their daily, weekly, monthly, quarterly and yearly

schedules so they produce results. Here are some of the incredibleresults that some of my agents have had since they started with one onone coaching.

Tom Rheault – Up 84% in income in 2010 versus 2009, Up 40% in closed(2 1/2+ yrs.) transactions

Lisa Westerman – Up 51% in income 2010 versus 2009, Top Listing Agent(7 yrs.)

Craig Luchon – Up over 40% in personal income in 2009 versus 2008(7 yrs.) Up 45% in closed transaction 09’ vs. 08’

Angela Black – Up 60% in closed transactions in 2009 versus 2008 (15)(4 yrs.)



Business ManagementLead Generation

In 2010 just our company alone in New England generated44,381 Internet processed leads through our Leadrouterquick response system. Over 37,000 of those leads sent to

agents in our offices came with no referral fee attached.

Do the phones ring here in the Park Ave. office? We

typically carry well over 250 listings at any one time so

our phones ring constantly from consumers looking

for more information on a property they just drove by,

or just saw on the Internet, or just read about in oneof the print mediums we use.

Does the Coldwell Banker sign create leads? The proof

is in the dominant marketshare we possess in many of

the communities that we do business in, with many

that we don’t even have an office in.

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Business ManagementReaching your full potential



Much of the daily cost of conducting your business including newspaper and

magazine advertising, major website inclusion, Just Listed/Sold cards,

professionally installed yard signs, administrative support that places all the

advertising as well as posting our properties on-line, high speed internet

service, Leadrouter technology, on-going training and certification, collateral

materials including lockboxes, stationary, business cards, telephone costs,

copies, beauty sheets, flyers, newsletter templates, electronic personalpromotion, etc. is taken care of. Also, there is no monthly desk fee.

Eliminate all those monthly bills!

At some companies, you are required to pay high monthly expenses whether or

not you are generating income. At Coldwell Banker, I will help you achieve a

higher sales volume while we fund much of the daily business costs!

Business ManagementMaximizing Your Earnings



Our new intranet site is your

personal research tool designed to

make you more organized and

prepared. Access the Do Not Call list,

various forms, CMA Tool, personal

income reports, and much more.

Business ManagementInformation & Resources available to every CBRB agent

Our sales associates have a state of

the art prelisting package prepared

for them that includes marketing

and market related materials

designed to hit all of the important

points in a listing presentation.

Our in-house services allow us to

prepare current market studies that

show buyers and sellers what’s

happening in any given market.

Whether it’s local or national statistics

and research, you’ll be able to show

buyers and sellers real time information

that will impact how they think about

buying and selling property.



RESource allows our agents to find a calendar of events andtrainings, transaction and income tracking, CMA tools, market

reports, marketing websites, listing and selling forms, legal alerts,Easy Fax, Do-Not-call, weather updates, traffic updates, and the

list goes on and on. Our source for everything.

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Resources available cont.Have the finest materials and tools available to ensure that your listing

appointments include the very best visuals so you can get your point across.



My philosophy is that it’s very difficult to pass a test without studying for it.

Having office meetings that give my agents up to the minute information on

the Real Estate world, mortgage rates & programs, legal updates, marketing

ideas, and great speakers including lawyers, home inspectors, CPA’s, and even

the mayor, all will help them create more business for themselves.

Sales skills workshops, technology courses, and CEU designation courses are

all designed around making my agents the very best in what they do.

Career Development



In Office Workshops & Trainings

• Great Prospecting Ideas

• How to get the Listing/Expired/FSBO/Developer

• Communication Styles

• Objection Handling

• How to get a 6% commission

• Short sales & Foreclosures

• A listing presentation that gets the listing

• Setting the expectation

• Hot topics in the Mortgage Industry and how theyimpact your Real Estate Business

• Scripts/words that work

• The legal world of real estate

• The best prospecting ideas that work

• How a House Works, it’s working parts

• The Power of Social Media (Facebook, Twitter,etc)

• Top Spot – Knowledge sharing from top agents

Success Builder

Knowledge Builder Webinars• Generating Referral Income

• eMarketing through Xpressdocs (e-mail)

• Safety in Real Estate

• Home Base Certification /TransactionManagement

• Company Websites Tour

• Personal Safety

• Fair Housing

• Creating Personal Profile’s On Our Websites• Our Marketing Services

• Overview Of The Home Protection Plan

• Our Visual Imaging Services

• Customer Relationship Management

•Social Networking

•Managing Your NEMoves E-Mail Account

• Niche/Generational Marketing

New & Experienced Associate CurriculumSkill Builder Series

• Skill Builder Series

• Discover the Difference

• Preparing and Positioning for Success

• Meeting with the Buyer

• Assisting Buyers with Decisions and Offers

• Positioning and Marketing Strategy for Sellers

• Presenting to Sellers

• Assisting Sellers with Decisions and Offers

• Home Base Certification

• Communication Styles

Materials Available For Associates & TheirClients

• Buyer Presentation Guide

• Market Analysis Summary Pieces

• Seller Questionnaire/Qualifying The Seller

• Scripts For Positioning The Marketing Strategies

• Referral Forms

• Income & Activity Planner

Career DevelopmentOn-going training, workshops, and Webinars



Career Development cont.Top Agents Sharing Their Secrets

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Taking Your Business to The Next Level

“The art of what to say and how to close .”

Knowing how to handle situations and issues with buyers and sellers, andknowing what to say can be the difference between making money or notmaking money. First impressions, setting expectations, proactive business building ideas and knowing what you’re talking about will separate you

from the competition.



As an office, we promote our agent’s listings weekly and monthly in many

local newspapers and magazines. Coldwell Banker Residential Brokerage is

the largest real estate advertiser in both the Boston Globe & Worcester

Telegram and Gazette.

Advertising & MarketingPrint Media

As an agent with Coldwell Banker Residential Brokerage, you can also take

advantage of huge negotiated discounts when advertising with numerous

publications throughout New England. The following are just a few examples of

the print media available to our agents.

http://www2.townonline.com/concord

http://www.bostonmagazine.com/

http://www2.townonline.com/marlborough

http://www2.townonline.com/acton



.

Advertising & MarketingPostcards, magazines, feature sheets



Help in promoting your name and your accomplishments to the public will

bring you more business.

Personal PromotionAgent Recognition



Our in house marketing department can create marketing pieces for your personal

marketing initiatives. All designed to get you more exposure to the public.

Personal PromotionOn-Line or through the mail



Personal Promotion cont.Marketing Yourself & Staying in Touch

(Contact Management)

State of the Art ProgramsAvailable To All CBRB Agents(Xpressdocs)

Easy to use On-line Professional & affordable E-card Programs for

marketing yourself andyour listings

Sports schedules Seasonal cards

Newsletter templatesA full template library of

ideasMail merge & campaign

scheduling Consumer opt out function Customer support Personal branding

New Templates

Added Weekly

Xpressdocs eCard Marketing Program

What does Xpressdocs offer?

A comprehensive eCardprogram that provides:

•A secure site

•Branded with Coldwell

Banker ResidentialBrokerage

•Easy to use

•Affordable and professionalalternative to current platformused in the field



Coldwell Banker Residential Brokerage offers unsurpassed internet exposure

for all of my agents to help them stand apart from the competition.

Personal PromotionInternet Exposure



Through Coldwell Banker Residential Brokerage’s promotional strategy, sales

associates gain additional exposure through more conventional media outlets.

Personal PromotionAdditional Exposure





More exposure for your listings means maximized odds of getting theproperty sold in the least amount of time.



Property PromotionInternet Exposure (cont.)



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Access to more programs that compliment your professionalism while giving

your clients what they want – full service!

Business Opportunities &Resources

Coldwell BankerPreviews is oneof the mostprestigiousLuxury Real

Estate Companiesin the world.

Full range of programs designed toget your clients financed with nohassles. Ranked one of the best inMassachusetts in 2010.

Protecting buyers & sellers fromexpensive home repairs sotransactions happen. (AHS)

Representing hundreds of builders

and contractors throughout NewEngland.

Auto, home, and life insurance. %discount for sales associates.


Home Resource Center

Distributes Internet leads frommultiple websites.



Help your buyers and sellers organize their move with an On-lineSystem for changing/ordering utilities, addresses, moving companies.

Available to every Coldwell Banker associate and their clients.



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20000

40000

60000

80000

100000

120000

140000

Cartus

Crown

PrudentialPrimacy

Sirva

Source: HRO magazine May 2006

Coldwell Banker Residential Brokerage is the principal broker for Cartus

Relocation, the world’s largest relocation company. Some of our clients include

CVS, Shell Oil, UPS, General Electric, Bristol Myers Squibb, and Agilent.

By listing with Coldwell Banker Residential Brokerage, our Home Sellers have

the added advantage of having their homes marketed to the group of the most

highly qualified Buyers.

New England Statistics 2010

• $1.3 Billion in closed sales volume.

• 3,105 closed units

• 19,797 Referrals placed

Business Opportunities & ResourcesRelocation Services



Coldwell Bankers Preview International

Luxury Property Marketing.

M arketing luxury residences requires an expert with discretion, contacts and extensive experience in selling

ceptional real estate. Going beyond standard services, Coldwell Banker Previews® provides a full-service

omotional approach that takes your customized marketing plan to a higher level, drawing on the wide array of

que resources offered by Coldwell Banker Previews International®. Previews® gives the distinct marketing edge

high-end properties in the local, national and worldwide Markets.

TARGETED PREVIEWS PROPERTY MARKETING

Upon placing your property with Coldwell Banker Previews International ® , we will:

• Place a Previews® Sign on the property, where applicable.

• Arrange professional photography to best showcase your property.

• Arrange professional copywriting for your property.

• Create a custom Previews® e-mail alert to be distributed to more than 250 certified

Previews Property Specialists throughout New England.

• Design and prepare a full-color Previews® Property Mailer that will be distributed to select

area residents, as well as to our Network of Offices in New England,

Connecticut/Westchester, New York City, Florida and California.

• Showcase your property, with Multiple Property Photos, on ColdwellBankerPreviews.com

and IHT.com – the web site of the International Herald Tribune.

• Custom-produce an enhanced Previews® HomeMovieSM, a full-motion video of your

property with descriptive captions, streamed online at NewEnglandMoves.com and

Realtor.com.

• Target potential high-end buyers for your property through exposure in two issues of the

Northeast Edition of The Wall Street Journal.

• Provide advertising opportunities in Local and/or Metropolitan Newspapers such as The

Boston Business Journal.

• Feature your property in the Previews® Portfolio, one of our Company’s Publications,

printed in full-color and distributed to a targeted mailing list of 30,000 Investors and Owners

of Luxury Properties.

• Feature your property in Previews International® Homes & Estates Magazine, direct-mailed

to 110,000 Ultra-Affluent prospects & available on International newsstands, if warranted.

• Hold a catered Broker’s Open House to assure maximum exposure to the area’s finest

REALTORS®, if applicable.



Massachusetts Luxury HomesMarket Share 2010

$1,000,000+ Single Family Closed Transactions

Sides



35



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Business Opportunities & ResourcesLeadRouter



A successful and well run office is by all means a result of having highly

skilled and experienced office staff that understand their roll as the support

mechanism for the real estate agents. In today’s extremely competitive

environment in the real estate business, it’s critical that all pistons are firing at

the same time so my sales associates clients have a consistent and pleasing

experience, which in turn will increase the agents odds of many referrals forthe future.

Job knowledge

Truly remarkable customer focus

Teamwork and communication

Adaptability and flexibility

Transaction management

Dedication to your success

Our coordinated approach to getting listings into all of the systems from on-

line and off-line venues to sending out the final commission statement, is

taken care of by us. Additionally, I have an online transaction management

program that allow you, as an agent, to stay organized and focused on what

needs to be done during a transaction, and when.

Support StaffOffice Administration



Coldwell Banker Residential Brokerage maintains a staff of highly competent

real estate attorneys who are extremely knowledgeable in all aspects of the

laws and regulations governing Massachusetts real estate practice. We reduce

your exposure and liability with this expert staff of attorneys.

In the unlikely event that you should be sued, our legal defense program will

cover the costs of internal legal fees, external legal fees, and settlements against

you (subject to the terms of the legal defense policy).

Support StaffLegal Defense Program



Here’s what some of the Coldwell Banker Residential Brokerage agents and

staff have to say about working here and working with the office.

Testimonials

“The atmosphere in our Coldwell Banker office is second to none. The agents are pleasant and helpful and our

office strives to uphold very high standards of professionalism. We believe that high level of standards is

followed through by our office manager. Good leadership, enthusiasm, advising, listening, encouragement, and

a sincere caring approach are just a few ways Leif helps us through the ongoing challenges of the real estate

world. When we need to get some direction on an issue, Leif is always just a phone call away.”

Chris Werme & Mike Boland/Top 100 Out of 3000 Agents & Multiple Award Winner

“With close to 20 years of working in the real estate business, both as an agent and as an administrator, we

offer many advantages over other companies in regard to helping both our experienced and newly licensed

agents enjoy successful careers. Agents rely heavily on my knowledge and expertise to ensure that their deals

run smoothly from beginning to end. We pride ourselves here at CBRB on knowing that we’re a part of one of

the largest, most impressive, and well-run real estate offices in Worcester County.”

Betty Anderson/Administrative Manager

“I joined the Coldwell Banker to give me more opportunities to getting to the goal level that I need to. On any given day I’m in the office, Leif is always upbeat and energetic. He’s always willing to help you whether it’s

with issues that might be taking place in a transaction or whether it’s thinking of different and innovative

ways to market myself. This is the place to make money.”

Craig Luchon/Sales Agent, Multiple Award Winner & 2008 Top Transaction Agent

“Leif is one of the top managers in the CBRB West region and in the company. He is one of the select few

managers who has been chosen to serve on the President’s Advisory council. As a former top producing agent,

he knows what it takes to be successful in real estate and his knowledge, skills, and enthusiasm make him a great business coach. He is excellent at helping people reach the next level in their career. It’s no wonder so

many associates enjoy working in his Worcester/Park Avenue office.”

Christopher Bernier/Executive Vice President Coldwell Banker New England



Thank you for considering Coldwell Banker Residential Brokerage.

We are prepared to provide you with the finest in resources, tools, and services to

grow your business to any desired level.

I personally look forward to helping you attain great success

in the real estate business!


The right choice for your real estate career.

Leif W. RosselandSenior Vice President,

Worcester Branch Manager

196 Park AvenueWorcester, Ma 01609

508/795-7500 OFFICE508/769-2212 CELL PHONE508/795-6923 [email protected]

Why Choose Coldwell Banker

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