Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.

Why Buy an ATM?This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms of direct revenue generation from the machine itself, but also in reduced store operating costs and increased sales.

First, what makes a market opportunity?

What does an ATM offer the customer?

• Puts cash in their hands• The ultimate convenience

– 24 hours per day– Extends shopping hours

Why cash? Cash is back in vogue• Of every $100 spent, $60+ is cash (Visa)

• 27% of US families had no credit cards in 2007 (Federal Reserve Board Survey of Consumer Finances, February 2009)

• Credit card purchase transactions were down 4% through 2009 (Nilson Report, Feb 2010)

• Cash in circulation has grown 4% over the past 8 years (Hitachi Consulting)

What does an ATM offer the retailer?

The presence of an ATM can be extremely beneficial for retailers that require or prefer that their

customers pay with cash

Let’s take a look at the benefits…

Benefits of having an ATM 1. Increased Sales

– An ATM can increase a business’s sales as much as 8%

– ATM customers spend 20% more than non-ATM customers

2. Cash Retention– 25% of the cash

withdrawn from an ATM is spent on the premises

– This number can be as high as 75% for nightclubs, bars, etc.

Benefits of having an ATM 3. Control Bad Debt

– Cash doesn’t bounce

– Reduce charge backs, disputes, returned checks, and stress

4. Security– Less risk of robbery

and theft

Benefits of having an ATM 5. Reduced Costs

– Reduce credit card fees; typically 2% of the purchase price

– Make money rather than pay POS fees

6. More Time– Money dispensed is

deposited directly into your bank account

– More face-to-face with customers

Benefits of having an ATM 7. Increase

Customers– Offer services your

customers demand– Keeps customers

at your location

8. Source of Revenue– ATMs put cash in

your customer’s hands

– ATMs put cash in the business’s hands

Revenue Generated by an ATM

• Transaction revenue– Customer traffic– Surcharge

• Retail revenue– Customer traffic– Withdrawal amount

Transaction Revenue

Daily traffic = 200

x 30 days/month

Monthly traffic = 6,000

x 4% customers that use the ATM

Trans/month = 240

x $2.00 surcharge

Transaction revenue/month =$480

Monthly store sales =$30,000

x 8% increase in store sales as a result of having an ATM

Extra Rev/month =$2,400

Retail RevenueTrans/month = 240

x $60 average withdrawal

$’s dispensed/month = $14,400

x 25% spent on premises

Extra Rev/month = $3,600

Average sale = $10

x 25% more ATM users spend

Increased $/sale = $2.50

x 240 ATM users/month

Extra Rev/month =$600

More Revenue Streams• Marketing opportunities

– Coupons, messaging, graphics, signs, and wraps

• Monitoring agreements• Maintenance agreements

Features to look for• Should you choose just any ATM?

– Easy to use and service– Remote capabilities for monitoring and

retrieving reports– Instill confidence in the retailer– Trusted partner with a proven track record

Easy to use and service

• Windows® environment with an easy-to-read color LCD

• Ability to gather reports and audits electronically in a useable format or via the onboard printer

• Modular service philosophy

Monitor your ATM remotely

• Pull audit trails electronically and remotely• Check the status of the ATM and cash levels• Manage user settings and access• Upload software updates with the click of a

mouse

Increase retailer confidence

• Service after the sale• Supply and support partners that can

manage parts, repair, and training• Service partner that can accommodate

various service philosophies

ATMGurus recommendTriton ATMs

• Designed to meet the needs of consumers, retailers, and service providers

• Backed by full-service sales, parts, repair, and training facilities that can be customized for any application

Made in USA

www.triton.com www.atmgurus.com