WHY BROOKS BROTHERS’ BLOG IS BETTER THAN YOURS A mini lesson in creating a killer blog NOTE: We have no affiliation with Brooks Brothers. We just think what they’re doing is effective, badass, and worth emulating. by @dlrdaniel , cofounder of
Why Brooks Brothers' Blog Is Better Than Yours
Nov 01, 2014
We use Brooks Brothers' blog, Of Rogues & Gentlemen, as a case study to teach marketers, especially those in the e-commerce space, how they can improve their blogging efforts to increase traffic to their site.
Topics include:
-Identifying the target customer for your blogging efforts
-Creating relevant content
-Using images to “show and tell”
-Keeping your content fresh
-Guest blogging
-Social sharing
Topics include:
-Identifying the target customer for your blogging efforts
-Creating relevant content
-Using images to “show and tell”
-Keeping your content fresh
-Guest blogging
-Social sharing
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Transcript
WHY BROOKS BROTHERS’ BLOG IS BETTER THAN YOURS
A mini lesson in creating a killer blog
NOTE: We have no affiliation with Brooks Brothers. We just think
what they’re doing is effective, badass, and worth emulating.
by @dlrdaniel, cofounder of
WHO IS THE TARGET CUSTOMER OF YOUR BLOG?
WHAT INTERESTS THEM RIGHT NOW?
PERENNIALLY HELPFUL
SHOW AND TELL
KEEP IT FRESH
BE A RESOURCE
GET GUESTS INVOLVED
CO-BRAND A POST
LEAD GEN FOR FRIENDS
EDUCATE, DON’T SELL
USE RIGHT TONE FOR YOUR AUDIENCE
CONTENT NEEDS TO BE SOCIAL—MAKE IT EASY
ABOUT US
We’re a blogging and social media company that love to
help our clients grow their site traffic
Visit us at magic.indivly.com
@indivlymagic
facebook.com/indivlymagic
Phone: 617-334-5702
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