Why broadband matters

Why Broadband mattersHow the digital economy will change your business

• Connections are skyrocketing• Knowledge is becoming commoditised• Manufacturing went offshore• Now white collar jobs are leaving• This is commoditising most of our econonomy• Avoiding commoditisition is our greatiest

challence• Customers are online• Business is faster and more flexible

the connected economy

• Sydney in 1920

• Great change

• Motor car has become established

• Still dealing with change

Sydney 1920

• Globalised• Localised

• Communities

today's economy

flickr/laihiu

• Review sites• LinkedIn• Twitter and Facebook• Crowdsourcing and outsourcing

sites

they’re talking

–IT is like a pyramid, at the pointy end we have the applications, below those we have the servers.–pyramids are big, expensive and difficult to move–online services reduce the size of pyramid–this pyramid is 1500 years old–move your systems online, onto the cloud where others do the work for you.–don't knock IT people–IT people have a difficult life–vendor lock in–licensing–online apps pay as you go–remove OS wars–end of Mac vs PC–ease of traing–standardised systems no longer matter–security and dr issues–software patching and advisories–major tech businesses employ hundreds of people to lock down systems–data loss keeps IT staff awake at night–business continuity–Liverpool council (Sydney) fire and disruption to operations–PWC claim 70% of businesses go bust after major data loss–online applications reduce risk

dismantling the edifice

–barriers are falling around the world–the days of dominant players are over–age of commoditisation–an age of great opportunities–but also challenges–some of your competitors don't exist yet–you can't anticipate where competitors, challenges and opportunities will next come from.–your team needs to be nimble and agile

barriers are falling

• Aging population

• Asia becoming richer

• Service economy evolving

• Increased energy prices

• Less consumer credit

society is changing

•Today’s needs are not enough

•The 6 lane highways of tomorrow

•Today’s excess capacity is tomorrows congested

bottleneck

meeting tomorrow’s

needs

Australian Internet growth

Australian Bureau of Statistics 8153.0, December 2009

• Moving onto cloud• Ease of payment and sales• International markets and workforce• localisation• Be open to new products and trends• Allow your staff to experiment• Trust your staff and customers• Investigate cost savings• Watch your competitors• Follow international trends

the opportunities

• Links to sites we’ve discussed

• Further information on topicswww.paulwallbank.com