Why Blogging

From DummyWhy Blogging for Dummies

Why?

How?

What?

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Why Bloggers Blog?

• Something to say/share

• Promote oneself/others

• Establish a community and connect

• Provide a Service

• Stay Updated

• Make money

• Creativity and Fun

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Why Bloggers Blog?

• Biggest reason of them all

HE wants us to

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How?

• Identify your theme & Establish a Clear purpose

• Blogging for what?

– Demonstrate Creativity

– Establish some standing for youselves

– Promotion (Self or others) & Improve Visibility

– Seva

– Money

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Hobby Blogging

• Predominantly this audience belong here (My assumption)

• Can our blog then be “free for all”, “no-hold barred”, “stress-free” blogging without any purpose?– Has to be Thematic : Humour, Gyan (Oh! Yes Our

Forte), Current Affairs, Sports, Media Watching, Movies etc

• Doesn’t preclude you from having a direction

• LOST???

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Hobby Blogging

• Easy to Brand and Best Theme :

Art of Livingand/or

HH Pujya Gurudev Sri Sri Ravishankar

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What’s in it for you? Advantages

• Happening Organization, Philosophy & Master

• Events, anecdotes and miracles perpetually –never fall short of stuff to write

• Credible and Experiential GYAN ;)

• Privilege of getting your Blog listed on “artofliving.org” domain

• Increased Traffic to your blog (AOL Community – a world in itself)

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Transformation Needs

• Now Blogging with Purpose (for self/someone)

• Stress-free blogging? Yes, but greater responsibility

• Research and Present Objectively

• TECHNIQUE Important (Don’t reply only on GRACE!)

• Format, Design, write and Execute for SUCCESS

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How & What to Write

• Contents decided by 2 factors

– Your Audience

– Your Capability (Knowledge and Competence)

• Marketing Requirements

– Need for Marketing

– Methods of Marketing

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How & What to Write

• Marketing a blog like an an aerial attack only softens your enemy

• Ground forces win the war – meaning, Exciting Stuff is must for a Popular Blog

• Vision for your Blog decides what you write

• Important to have each of the mission in line with vision

• Once Vision is in place, design a Strategy to realize the vision

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Strategy & Tactic

• Strategy is not equal to Tactics.• Strategy doesn’t change drastically, tactics vary

based on situations (of your blogging)• To start off have a flexible tactic by and large to

realize the strategic goals • Al Ries says: Tactic is the nail, strategy is the

hammer.• Strategy and Tactics are executed and first finish

line is reached a newer finish line will get defined

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Promotion of Blog

TELL&

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Promotion

• Bloggers of similar Theme

• Comment & Promote their Blogs too

• Advantages blogging in a community– You already have an audience (not shouting into

an empty space)

– Feeling of participating in a established discussion

• If appropriate, add a link from your blog if it adds value to discussion thread

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Promotion

• Tweet when you publish– People who follow you on Twitter are those who

seek to know what you are upto.

• Provide relevant links from your blogs to support or enhance a Twitter Discussion

• Also Promote blogs that you like (of others), Mutual scratchback is bound to happen

• Use SEO technique to make blog more discoverable

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Promotion

• SEO is all about Intelligent use of keywords in line with the Vision and Strategy.

• Provide Auto-Feed and updates to other Social Media sites – FB, Twitter, Pinterest, Tumbler etc.

• Design blogs with Tags, Categories and labels

• Finally ensure a Catchy Title – (and discoverable ones)

– Remember it is not about Semantics, it is about discoverability

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Remember! P-s of Blogging

• Purpose

• Polish (Proofing)

• Publish (Obviously)

• Promote (Your and Other’s blog)

• Participate (Engage)

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Jai Gurudev…

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