Why B2B Companies Aren't Killing It On Instagram

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Why B2B CompaniesAren’t Killing it On

Instagram

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HPStrategy:

Advertising Product

Challenge:Giant HP ad

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SalesforceStrategy:

Company Culture

Challenge:Limits audience

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AmericanExpressStrategy:

Instagram Relevant

Challenge:Low engagement

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GreyStrategy:

PersonalDiary

Challenge:Limits audience

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Twitter

- More resources- More interaction with audience

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Company IG Twitter

Grey 8k 12k

Salesforce 20k 300k

American Express 130k 877k

HP 360k 1mil

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Visual appeal Visual intrigue• Beauty a desire to know more

• Tackle limited audiences and lowengagement by being actuallyinteresting and inviting

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New Instagram StrategyStory:

We use and authentically support small businesses.

Storytelling: • For every product you buy at a mainstream,

commercial company, you can get it at a small business.

• “A week in the life”• New aesthetic – color coordination, photography

style, employee feature in a more organic way