Why Are We Here? Merging Digital to Print: The Two Truths of Print Marketing Print delivers… Content, Offer, or Experience Print producers seek to… Slow.

Merging Digital to PrintNortheast Area Mailing Industry Focus Group

Adam Trull

Quad/Graphics, Custom Products

June 24, 2015

Why Are We Here?Merging Digital to Print:

The Two Truths of Print Marketing

Print delivers…

• Content,

• Offer, or

• Experience

Print producers seek to…

• Slow depreciation or

• Find new ways to grow

Our Discussion Mission Statement

We will discuss:

The value of establishing and streamlining the integration of print and digital.

Examples and opportunities to integrate print and digital.

What Is a Mobile/Digital InteractionInteractive Print:

Quick Response Codes (QR)

Invisible Watermarking

Text messaging & keywords (SMS)

Image Recognition (IR)

Augmented Reality (AR)

Social Hashtags (#Beauty)

Near Field Communications (NFC)

Geo-location & Time-based filtering:

Location services

Geo-targeting

Time & day-parting

iBeacon and in-store activations

Exciting News in Digital

NFC Mobile Device penetration• Android• Windows• Blackberry• iPhone6 (for use only on Apple Pay)

Virtual Reality• GoPro entering consumer VR

Shazam• 500 million people• Partner in interactive print

6

Integrated Print Marketing Process Map

A Redeemable, Discount, or Other

Offer

High-Quality

Engagement

Favorable Product-Sample

Experience

Retail Sales

Mobile or Digital Interaction

Consumer Seeks Retailer

MailboxPrint Disrupts

and/or Engages

Call-To-Act Marketer’s R.O.I.

Provides Valuable Data and Metrics

MAGAZINE

CATALOG

DIRECT MAIL

Our Focus of Discussion Today

A Redeemable, Discount, or Other

Offer

High-Quality

Engagement

Favorable Product-Sample

Experience

Retail Sales

Mobile or Digital Interaction

MailboxPrint Disrupts

and/or Engages

Call-To-Act Marketer’s R.O.I.

Provides Valuable Data and Metrics

MAGAZINE

CATALOG

DIRECT MAIL

Establish a Higher Quality Engagement

Opportunities for Print and Digital Integration:

High-Quality Brand Engagement“Immediately Disrupt the Senses at the Mailbox”Scented Products

• Scented Varnish

Custom Inks• Metallic• Neon• Pastel• Chrome Inks (Patent)

Custom Coatings• Spot Coating Technique• Two-Sided / Two-Hit Technique• Grit UV Coating• Soft-Touch Coating• Textured UV Coating• Raised UV Coating• Glitter UV Coating• Chrome UV Coating• Glow In the Dark UV Coating• Scratch Off Coating• Writeable UV Coating• Rubber UV Coating• Pearlescent UV Coating

High-Quality Brand Engagement“Engage With Hands-Free Video and Digital Content”

The Quad decibel enhancer is patent-pending.

High-Quality Brand Engagement“Take a Test-Drive With Virtual Reality”

VIDEO: Product Assembly (in high-speed)

The Quad VR Viewer onsert is patent-pending.

High-Quality Brand Engagement“Take a Test-Drive With Virtual Reality”

VIDEO: Volvo XC90 Virtual Reality Experience

This video and its contents is not property of Quad/Graphics and intended for educational use only.

Connect A Consumer With A Product Sample Experience

Opportunities for Print and Digital Integration:

Favorable Product-Sample Experience“Find the Perfect Paint, Without Leaving Home”

Quad/Graphics’ Promo Pocket

Favorable Product-Sample Experience“Bring the Showroom to the Living Room”

This video and its contents is not property of Quad/Graphics and intended for educational use only.

VIDEO: Ikea Augmented Reality Furniture Catalog

Favorable Product-Sample Experience“Product Sampling Delivered to the Mailbox”

A two-page polybag onsert on board-stock contains a pop-up “well” for product samplers to drop and adhere into.

The Quad Promo Page is patent-pending

Streamline the Path to Purchase With A Promotion

Opportunities for Print and Digital Integration:

A Redeemable or Other Promotional Offer

Heavy digital coupon users shop 47% more often than the average shopper.

"Digital Coupon Redeemer: Shopper Trends“

27% of millennials indicated they are using more mobile coupons

Valassis “Purse String Survey”

Newspaper

Email/Coupon Alerts

Internet S

earches

Mailb

ox

In Store

Offers

Links

From Sa

vings C

ites/B

logs

Retail Circ

ulars

Coupon books0%

10%

20%

30%

40%

50%

60%

% of Millennials Receive Their Coupons from…

A Redeemable or Other Promotional Offer

20

Personalized gift-cards allow marketers to accurately target consumers.

Removable cookie-shaped card is a call-to-action for free cookies at the hotel chain.

A Redeemable or Other Promotional Offer“Editorial Could Be Retailer”

VIDEO: Redbook “Beauty Buys Under $25” Integrates to Retail Site

In SummationMerging Digital to Print:

Key Takeaways

The most lucrative print marketing offers a high-quality experience.

After a quality print experience, a mobile or digital interaction allows consumer to respond.

This creates new retail opportunities and offers valuable data for continued communications.