Why are Infographics Important

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IMPORTANTWHY ARE INFOGRAPHICS

?

EPIC INCREASE IN INTEREST

GOOGLE SEARCH VOLUME

2009 2012 2011

2.00

4.00

6.00

2.00

4.00

6.00

WHY?

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SNACKABLESHOW SHAREDARETHEY EASILY

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THENINFOGRAPHICS

?

WHAT ARE

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STATISTICAL GRAPHICS OF COMPLEX IDEAS COMMUNICATED WITH

MR. EDWARD R. TUFTE“THE LEONARDO DA VINCI OF DATA” THE NEW YORK TIMES

CLARITY, PRECISION, AND EFFICIENCY

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A LITTLE BIT OFHISTORICALREFERENCE

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MR. WILLIAM PLAYFAIR

STATISTICAL BREVIARY EXPORTS AND IMPORTS TO FROM DENMARK & NORWAY

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MR. CHARLES MINARD

MAP OF NAPOLEON’S MARCH

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WE SENT ONE TO THE ALIENSPIONEER 10 AND 11

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WHERE WE ARE

NOW?

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IT’S THE PLAGUE OF THE INTERNET I TELL YOU!!!!!

NO! LOOK IN THE RIGHT PLACES

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THE NEW YORK TIMESTHE GUARDIANGOOD MAGAZINEWE LOVE DATAVISCOOL INFOGRAPHICS

VISUAL.LYFLOWING DATA

VISUAL LOOP

VISUALISING.ORG

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SOME PLACES TO LOOK FOR GOOD INSPIRATION

THENINFOGRAPHICS

?

WHAT ARE

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WHEN THE VISUAL CLEARLY REPRESENTS THE

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THIS ONE IS MINE

MEANINGFUL AND INFORMATIVE NARRATIVEWITHOUT PREJUDICE, TO PRESENT ACONTEXTUAL RELATIONSHIP OF THE DATA

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IT’S ABOUT TELLING A

STORY

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INSIGHTS&

CONNECTIONS

DATA OFFERS

THAT’S THE STORY YOU ARE TELLING

TYPESSOME

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REF :SOCIAL MEDIA PROBOOK 2011/12

INDUSTRY OR TRENDCAPTURING THE STATE OF

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DRUGGED CULTURE BY GOOD & STANFORD KAY

AFGHANISTAN STABILITY BY US DEF. DEPT.

RESOURCEPROVIDING A

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THE ILLUSTRIOUS OMNIBUS OF SUPER POWERS BY POP CHART LAB

COMPARING A TO B

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ISLAND DEF JAM MUSIC UNIVERSE BY RIPETUNGI

CONCEPT OR INDUSTRYSHOWING THE EVOLUTION OF A

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FIFTY YEARS OF EXPLORATION BY SEAN MCNAUGHTON & SAMUEL VELASCO

COMPLEX SIMPLEMAKING SOMETHING

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THE RIGHT VS THE LEFT BY DAVID MCCANDLESS & STEFANIE POSAVEC

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CREATING ANINFOGRAPHIC

PROCESS OF

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ASK QUESTIONSLOTS OF THEM

THEMASKINGCONTINUE

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GUIDELINESSOME HELPFUL

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AUDIENCEKNOW YOUR

TO DECORATE

SALT MOUNTAINS BY RIPETUNGI

NOT TO DECORATE

THE BIG MAC INDEX BY THE ECONOMIST

TOO MUCH

CLOUD COMPUTING ACCELERATING IN ASIA PACIFIC BY MICROSOFT

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STORYTELL A

LET THE DATA LEAD

IT’S ALL CONNECTED BY THE NEW YORK TIMES

BE ACCURATE

THE FEDEX UNIVERSE BY RIPETUNGI

SHOW/ADD CONTEXT

GLOBAL EMISSION SINCE KYOTO BY THE GUARDIAN

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SIMPLEKEEP IT

ORGANISE THE INFO

HAI’S BY GE

SHOW DON’T TELL

STATE OF THE UNION 2012 BY THE WHITE HOUSE

BE USEFUL

THE JOURNEY OF A TWEET BY RIPETUNGI

APPLICATIONEXAMPLES OF

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INSIGHTSDATA OFFERS

SHOWS RESULTS

THE ROI OF SOCIAL MEDIA BY MDGADVERTISING

GIVES USER BREAKDOWN

WHAT PEOPLE ARE DOING BY BUSINESS WEEK

Ms. FLORENCE NIGHTINGALE

CREATES ACTION

CRIMEAN WAR CAUSES OR MORTABLITY IN THE ARMY IN THE EAST

CONTENT MARKETINGBLOG TREE BY ELOQUA + JESS3 THE CONTENT GRID V2 BY ELOQUA + JESS3 THE MESSAGE IS THE MESSENGER BY ELOQUA + JESS3

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AN EVERGREEN RESOURCE FOR COMMUNITYUSED TO CREATE INTEREST AROUND EVENTS

PART OF OVERALL CONTENT STRATEGY

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BLOG TREE CREATED THESE RESULTS

TWEETS700+

AVERAGE40xBLOG VIEWS

IMPRESSIONS2,500FROM FACEBOOK PAGE ALONE

www.slideshare.net/Eloqua/a-case-for-content-by-eloqua-and-jess3

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IMPORTANTSO WHY ARE INFOGRAPHICS

?

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COMPELLINGNARRATIVE

THEY PRESENT A

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DIGESTEDSHARED

CAN BE EASILY

&

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ACTIONCREATE

CHEERS :)

@RIPETUNGILETS STAY IN TOUCH

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