We help companies find growth opportunities as traditional and digital retailing converge for food and other fast moving consumer goods. Why are digital & physical retail converging? By Bill Bishop, Chief Architect, Brick Meets Click April 21, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
We help companies find growth opportunities as traditional and digital retailing converge for food and other fast moving consumer goods.
Why are digital & physical retail converging?
By Bill Bishop, Chief Architect, Brick Meets ClickApril 21, 2015
APRIL 2015 2
©2015 BRICK MEETS CLICK
APRIL 2015 3
©2015 BRICK MEETS CLICK
What do you see?
APRIL 2015 4
©2015 BRICK MEETS CLICK
Today’s digital experience
Convergence of
Broadband/4G
Mobile penetration
Social media/networking
APRIL 2015 5
©2015 BRICK MEETS CLICK
Time on mobile
APRIL 2015 6
©2015 BRICK MEETS CLICK
Amazon Prime
“I bought all of the kid’s school supplies online while driving home from vacation.”
APRIL 2015 7
©2015 BRICK MEETS CLICK
Some shoppers have gone 100%
“I needed a new gray t-shirt and, in 5 clicks, I got one on my phone over lunch – Thanks Zappos!”
“I buy all of my shoes and clothes online now.”
APRIL 2015 8
©2015 BRICK MEETS CLICK
3 surprising ways ecommerce creates
value
3. The search (a.k.a. browsing) delivers entertainment
2. Removes barriers to entry = customers get more options
1. Can actually increase the price – a $.25 book can be worth $50
APRIL 2015 9
©2015 BRICK MEETS CLICK
Why does ecommerce set up a
physical presence?
To make completing
the transaction easierWhat do I want to buy?
Try it on
Get it now Broaden
base of
customers
Richer
feedback &
interactions
APRIL 2015 10
©2015 BRICK MEETS CLICK
90% of people who
buy glasses in Warby
Parker stores have
been to the website
first.
Chicago Tribune - April 13, 2015
APRIL 2015 11
©2015 BRICK MEETS CLICK
APRIL 2015 12
Ecommerce & food retail
©2015 BRICK MEETS CLICK
1st Generation
Dot.com
explosion
Post bubble
Burst of CreativityNew forms of competition
APRIL 2015 13
Harnessing contextual selling
©2015 BRICK MEETS CLICK
APRIL 2015 14
©2015 BRICK MEETS CLICK
$689 B
$327 B
APRIL 2015 15
©2015 BRICK MEETS CLICK
“Digitally influenced” sales are BIG
$327 billion in the blue cog represents estimated ecommerce sales for 2015$689 billion in the red cog represents the “digitally influenced” sales for 2015 per a Deloitte study
APRIL 2015 16
©2015 BRICK MEETS CLICK
APRIL 2015 17
©2015 BRICK MEETS CLICK
APRIL 2015 18
New Services
©2015 BRICK MEETS CLICK
Sh
op
pe
rR
eta
ile
r
How do
consumers
want to buy
online?
Open questions
APRIL 2015 19
©2015 BRICK MEETS CLICK
What will be the retailer’s strategy that
supports it?
“The future of retail is not about
either ecommerce or bricks and
mortar, it's a fusion of the two."Neil Blumenthal, co-founder & co-CEO Warby Parker
APRIL 2015 20©2015 BRICK MEETS CLICK
Related Documents
