Why Application Delivery matters in the Digital economy

Why APPLICATION

in the Digital Economy DELIVERY matters

Customers are increasingly informed,

empowered and demanding.

Start a transaction on one platform

Complete it on another

Receive updates on a third channel

Everyone wants to:

And more…

Average number of devices used per person:

3.1

Employees are changing, too.

58% 53% of German

professionals of French

professionals

want to work and play from anywhere at any time with no restrictions.

We face rising expectations

Applications shape the corporate response

Self-service applications used

by customers

Applications used by employees to

work smarter

But applications need to be developed, deployed and delivered.

The third “D” (delivery) is often underestimated.

And here’s the problem: Networks, databases

and security can make applications slow

and unreliable.

So how can you guarantee productivity and customer satisfaction

For 25 years, Citrix has been virtualizing applications to

make employees more productive.

Along the way, we’ve learned a lot about delivery.

High Performance Application Delivery

NetScaler powers applications worldwide

24/7/365

Delivering performance, reliability, security and efficiency

are delivered by Citrix Service Providers

500,000+ business-ready desktops & apps

for secure delivery of apps & data

10 million+ devices managed

Make your employees more productive

Maximise customer experience

J

Secure data and transactions

Deliver operational efficiency

4 benefits

It’s all about Performance

“Well, let’s say you can shave 10 seconds off of the boot time. Multiply that by five million users and that’s 50 million seconds, every

single day. Over a year, that's probably dozens of lifetimes. So if you make it boot ten

seconds faster, you've saved a dozen lives. That's really worth it, don't you think?"

Steve Jobs (1983)

Today, users are relentlessly conditioned to anticipate

acceleration.

1.5 Mbit/s

Average mobile broadband speeds in the UK grew

2010

2014 x10 15.1 Mbit/s

“0.1 second is about the limit for having the

user feel that the system is reacting instantaneously.”

Jakob Nielsen

“When an application takes longer to respond, the user starts to feel that the device, or the network, is labouring to

produce the promised result.”

Jakob Nielsen www.nngroup.com

“Gamblers want performance. They’re latency-sensitive.”

Neil Selby Head of Networks & Security, bet365

At bet365, NetScaler boosts the performance of databases and web application servers.

…operates in 17 languages, handles tens of millions

transactions every day, for 18 million customers

betting online

NetScaler frees up databases

Thousands of SQL connections

consolidated down to hundreds

NetScaler relieves servers

NetScaler makes users happy

Handling up to 2m users and 500,000 transactions per second

For bet365…

. It’s all about

Reliability

How can you guarantee high availability…

Anytime… Anywhere?

How can you defend against DDOS attacks?

With load balancing and health monitoring

to meet SLAs and sustain productivity.

For Rhätische Bahn, train operator in the Swiss Alps,

HIGH AVAILABILITY really does matter.

Rhätische Bahn uses NetScaler to deliver applications to 1,400 staff.

“If a situation arises, emergency teams can react instantly from

anywhere. Our response time can be in seconds, not hours.”

Urs Püntener CIO, Rhätische Bahn

More on Rhätische Bahn

It’s all about Security.

Once upon a time, there was a browser

and a server. Today, it’s more

complicated.

BROWSERS SaaS MOBILITY

WEB APPS

Increasingly, users access applications from outside the office, often over unsecured public networks.

In addition, enterprises often use multiple gateways to secure different servers

Over time, this increases the cost of application delivery

It also makes managing everything more difficult and expensive

You need maximum security, with the

minimum impact on the user experience.

Because NetScaler already inspects

traffic at the application layer,

it is ideally placed to tackle application

firewall security.

The result: a tightly integrated solution

ONE highly scalable platform

It’s all about Operational Efficiency.

Delivery matters. But the cost of delivery, matters too.

$£€

That’s why NetScaler allows you to reduce costs by consolidating appliances.

At one global enterprise client, we have calculated

$20M of SAVINGS from consolidation

40% INCREASE IN APPLICATION THROUGHPUT

80% SMALLER

FOOTPRINT IN THE DATA CENTER

70% REDUCTION IN POWER COSTS

Performance. Reliability. Security. Efficiency.

The world’s most advanced application

delivery controller.

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www.citrix.com/ netscaler

WORK BETTER. LIVE BETTER.

Sources & credits:

Slide 6: Source [: http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise/connected-world-technology-report/cisco-2014-connected-world-technology-report.pdf] Slide 18: Source http://www.folklore.org/StoryView.py?project=Macintosh&story=Saving_Lives.txt Slide 20: Source http://stakeholders.ofcom.org.uk/binaries/research/broadband-research/mbb-nov14.pdf Slides 21-22: Source http://www.nngroup.com/articles/response-times-3-important-limits/ Slide 26: More on how Bet365 uses Netscaler : https://www.citrix.com/customers/bet365_en.html?product=netscaler_app_delivery_controller Slides 32-34: More on Rhatische Bahn: https://www.citrix.com/customers/rhaetian-railway-en.html?product=netscaler_app_delivery_controller Slide 29: Original photo credit Pierre (Rennes) / Flickr