Key Questions: Should Pizza Hut Enter the delivery segment of the pizza market? PIZZA HUT DELIVERY SERVICE Who are the listeners? (Franchisee of Pizza Hut) Traditional Restaurant Retrofit Objective of this presentation To make target franchisees to join delivery service segmentation What information should this presentation include to make the listeners happy? What advantages are there from the listeners’ point of view? 1. Market Situation(Potential / Opportunity / Risk / Threat) 2-1. Why to enter (New Greatest value to purse) A. The change of customer purchasing B. Reaching full potential of customers C. Preventing the rise of competitor 2-2. How to enter A. Utilization of our strength (Brand / Customer) B. Operation of Excellent Customer Services Center Analysis of Audience
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Why and How Pizza hut should enter delivery segmentation in 1986 Kitae(jeffrey) moon
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Key Questions: Should Pizza Hut Enter the delivery segment of the pizza market?
PIZZA HUT DELIVERY SERVICE
Who are the listeners?(Franchisee of Pizza Hut)
Traditional Restaurant
Retrofit
Objective of this presentation
To make target franchisees to join delivery service segmentation
What information should this presentation include to make the listeners happy?
What advantages are there from the listeners’ point of view?
1. Market Situation(Potential / Opportunity / Risk / Threat) 2-1. Why to enter (New Greatest value to purse) A. The change of customer purchasing B. Reaching full potential of customers C. Preventing the rise of competitor 2-2. How to enter A. Utilization of our strength (Brand / Customer) B. Operation of Excellent Customer Services Center 3. Business Impact for now and future
Analysis of Audience
Conclusion: Entering delivery segmentation will ensure our business growth for now and future. Let us go for greatness by delivering more smile and satisfaction to Pizza Hut customers
Section Individual visuals Environment Analysis• To define potential, opportunity and risk