Analytics
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Analytics
Farid Asadi
UI/UX Designer
Analytics & SEO Specialist
Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014
Blogad Wants start its Advertisement
In 3 Websites
After:Pagevisits/month: 30,000
Sales/month: 60
Before:Pagevisits/month: 10,000
Sales/month: 30
Whitout Analyze
Seems good!
x2 Sales!
But, Actually
His Do Wrong!
Conversion Rate!
Your Total Conversions is number of people who did whatever it is defined as
converting(email newsletter, made a purchase, and so on). To get your Conversion Rate,
you divide the above total number of conversions by the number of visitors to your site.
Website Sessions Conversion Rate Goal Completion
A 10,000 0.05% 5
B 5,000 0.2% 10
C 5,000 0.3% 15
With Analyze
It’s not analyze!
Analyze is so bigger!
Analyze can help you :)
We need a tool to analyze!
and...
Google Analytics
Why Google Analytcis?
It has 80% of Market Share!
It’s Free!
It’s Easy!
It’s Powerful!
It’s Awsome!
50% Of All Websites Use Google
Analytics
What can we do with Google Analytics?
Who is your audience?
What brought visitors to your site?
What they do in on website?
Did they do what you want?
Who is your audience?
What brought visitors to your site?
What they do in on website?
Did they do what you want?
Who is your audience?
What brought visitors to your site?
What they do in on website?
Did they do what you want?
Who is your audience?
What brought visitors to your site?
What they do in on website?
Did they do what you want?
A/B Testing
200,000 Number of split tests sent in 2013 using
MailChimp’s A/B testing feature
A or B?
Analyticsis not a
Counter!
Analytics is about identifying trends
Analyze Circle
Data & Actions
DATA
DemographicsAge and Gender
- Which age groups and gender
visit your site.
- Which age groups and gender are
mostly like to convert.
ACTION
- Target the most converting groups
to increase to likelihood of making
a conversion.
DATA
New vs. ReturningUsers
- Which between new and returning
visitors are mosly likely to convert.
- How and when people return to
the website
ACTION
- If returning visitors are more likely to
convert, get first-time visitors back
onto the website by having them
subscribe or remarketing them.
- If new visitors are more likely to
convert, aim for conversion that grab
people on their first visit.
DATA
TechnologyBrowsers
- What are the browsers with
problems.
- What are the most used browsers.
ACTION
- Fix any problems that some
browsers could have.
- Check constantly if the website is
working well in the top three
browsers the visitors use.
DATA
Mobile vs. DesktopBrowsers
- The percentage of visits from
mobile, tablet and desktop.
- Which between mobile, tablet and
desktop is more likely to convert.
ACTION
- Focus your effort on target the
devices converting more.
- Is it time to create an app?
DATA
CampaignsChoose the bests!
- How your paid campaigns are
working.
- Campaigns that are bringing in
lots of users, but not converting.
ACTION
- Fix campaigns with more
spending than revenue.
- Fix the landing pages associated
with campaigns bringing in lots of
users, but not converting.
Fix Landing Page Example:
500% more
conversion rate (Sale)
in 5 months!
DATA
Site ContentChoose the bests!
- How your single pages are
performing.
- How different types of content are
performing.
ACTION
- Identify and improve the copy and
the design of the low-performing
pages.
- Grow the traffic to high converting
landing pages.
Site SearchA delicious tool!
Learn from the winners,
apply to the losers.
Without analyze your bussiness is dead!
Thank you for your attention :)
Twitter: @fariidasadi
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