Why AdWords Broad Match Will Never Be Cool
May 27, 2021
There’s a reason why 98% of Google’s income stems from Google AdWords. The reason? AdWords broad match. And do you know why I’m so sure? Well, after years of looking at pay-per-click campaigns, AdWords broad match is commonly the one and only reason for why inexperienced advertisers are burning through money faster than a Newport Beach Housewife.
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Once you have maxed out and reached a plateau with your impressions, then you can start slowly expanding into regular broad match, but make sure you keep a very close eye on your search term reports to make sure you’re showing for the right terms.
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