why advertise? Strong Credibility The Edmonton Journal has been part of people’s lives since 1903. A leader in the community, the Edmonton Journal is the most-respected source for news and information in the Edmonton area – lending credibility and impact to the advertising messages that appear in its pages. Committed readerShip Our readers are committed to our products – they pay for the information that the newspaper contains. audienCe attention Newspapers are an active medium inviting a high degree of reader involvement. Advertising is integral to the product; consumers read the newspaper as much for the advertising as for the editorial content. high FrequenCy Daily newspapers allow you to advertise often, which quickly increases your reach to your target market and talks to your audience when they are ready to buy. Shopping guide Daily newspapers are the most-used source for information about most products and services. When a consumer is ready to buy, newspaper advertising has the greatest impact. timely You are able to get your message into the Edmonton Journal with as little as two days’ notice, allowing you to respond to changing competitive and market conditions. extended reaCh In addition to strong readership in the Edmonton CMA, the Edmonton Journal also blankets northern Alberta. attraCtive audienCe While providing strong reach to all demographic targets, the Edmonton Journal demonstrates exceptional strength in reaching adults who are well-educated, high-income earners and employed in managerial positions. home delivery Most Edmonton Journal readers read their newspaper at home where important purchasing decisions are made. The majority of copies of the Edmonton Journal are sold to home subscribers. key reasons to advertise 1. advertiSing eStabliSheS ContaCt Print advertising is instrumental in making contact with consumers and initiating the sales process. 2. advertiSing buildS awareneSS and preFerenCe Advertising generates awareness, which leads to brand preference and a predisposition to buy a specific product or shop at a specific business. 3. advertiSing helpS maintain and grow market Share If your competition is advertising and you are not, who has the advantage? Current customers are moving away and potential ones are moving into the market. Introduce your company to them through your advertising. 4. advertiSing helpS make the Sale Advertising generates store traffic and attracts a knowledgeable consumer who is ready to buy. 5. advertiSing Frequently maintainS preSenCe People forget, and have new needs and wants every day. Consumers are constantly coming into the market at different times, and advertising keeps your company top-of-mind. benefits of advertising in the Edmonton Journal Advertising is the art & soul of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future. — Jef I. Richards EDMONTON JOURNAL · The Face of Edmonton 18 09 Media Kit & Plan Book Media Kit & Planbook 09 19