1 http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html 2 ibidem 3 IDG Global Mobile Survey 2014 A BETTER VISITOR EXPERIENCE A responsive site means easier navigation, better legibility and faster site loading on mobile devices. If your site doesn’t offer this, visitors will find one (maybe a competitor’s) that does. GOOGLE SAYS SO Google has decreed responsive websites important enough that as of April 21, 2015 responsive sites are awarded higher search rankings. Non-responsive sites may see a decrease in rankings which could negatively impact business. IMPROVED SEO A responsive site means there’s just one url, one site and one set of files – making it easier for search engines to index site content. It’s also easier to share content on a responsive site; the same content is accessible whether your site is accessed on a smartphone or desktop computer. Also, as noted above Google loves responsive and Google is SEO. S E O S E O IMPROVED A LOWER BOUNCE RATE A bounce rate is the number of visitors leaving a site after visiting only one page. A high bounce rate isn’t good and is caused by several factors including irrelevant or outdated content. Another factor is poor user experience. If a site loads slowly or is hard to read on a mobile device, visitors won’t stick around long. A responsive site (along with relevant, useful content) can help lower a high bounce rate. of users viewing a business site that doesn’t work well on mobile take it as an indication of the business simply not caring 1 are more likely to return to a mobile friendly site 2 of executives use their smartphone to research a product or service for their business 3 CUSTOMER PERCEPTIONS / EXPECTATIONS 74 % 48 % 77 % 48 % 74 % 77 % stroudassociates.com 770.565.0835 WHY A RESPONSIVE WEBSITE IS GOOD FOR BUSINESS WHY A RESPONSIVE WEBSITE IS GOOD FOR BUSINESS A responsive website is designed so that each page element fluidly adapts to screen sizes of devices, both desktop and mobile. THE BUSINESS CASE FOR GOING RESPONSIVE: