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Why A #Likeable Business Is The Best Word of Mouth October 31, 2012 @sernovitz + @davekerpen Slideshare.net/DaveKerpen Bit.ly/LikeableWOM
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Page 1: Why A Likeable Business Is The Best Word of Mouth

Why A #Likeable Business Is The

Best Word of Mouth

October 31, 2012@sernovitz + @davekerpenSlideshare.net/DaveKerpen

Bit.ly/LikeableWOM

Page 2: Why A Likeable Business Is The Best Word of Mouth

• CEO of Likeable Media

• Author of Likeable Social Media & Likeable Business

• Has been featured on ABC World News Tonight, BBC, and the New York Times

#LikeableBusiness

Page 3: Why A Likeable Business Is The Best Word of Mouth

• CEO of SocialMedia.org

• Author of Word of Mouth Marketing

• Taught at Northwestern University and the Wharton School of Business

#LikeableBusiness

Page 4: Why A Likeable Business Is The Best Word of Mouth

#LikeableBusiness

Page 5: Why A Likeable Business Is The Best Word of Mouth

Responsiveness“Life is 10 percent what happens to you and

90 percent how you react to it.” - Charles R. Swindoll

#LikeableBusiness

Page 6: Why A Likeable Business Is The Best Word of Mouth

#LikeableBusiness

Page 7: Why A Likeable Business Is The Best Word of Mouth

Take listeningone step further.

#LikeableBusiness

Page 8: Why A Likeable Business Is The Best Word of Mouth

Surprise & Delight“A true leader always keeps an element of

surprise up his sleeve, which others cannot grasp but which keeps his public excited and

breathless.” - Charles de Gaulle

#LikeableBusiness

Page 9: Why A Likeable Business Is The Best Word of Mouth

Every mistake is an opportunity.

#LikeableBusiness

Page 10: Why A Likeable Business Is The Best Word of Mouth

#LikeableBusiness

Page 11: Why A Likeable Business Is The Best Word of Mouth

Gratefulness.“I would maintain that thanks are the

highest form of thought, and that gratitude is happiness doubled by

wonder.” - Gilbert K. Chesterton

#LikeableBusiness

Page 12: Why A Likeable Business Is The Best Word of Mouth

#LikeableBusiness

Page 13: Why A Likeable Business Is The Best Word of Mouth

You get what yougive.

#LikeableBusiness

Page 14: Why A Likeable Business Is The Best Word of Mouth

“How dare you settle for less when the world has made it so easy for you to be remarkable?”Seth Godin

#LikeableBusiness

Page 15: Why A Likeable Business Is The Best Word of Mouth

Purchase your copy of Likeable Business today!

Visit likeablebook.com or contact Theresa at

[email protected].

Buy in bulk and receive special

bonuses!

#LikeableBusiness

Page 16: Why A Likeable Business Is The Best Word of Mouth

Be one of the first 100 to buy a copy of Likeable Business and receive the Word of Mouth Marketing

Comic Book free!

#LikeableBusiness

Page 17: Why A Likeable Business Is The Best Word of Mouth

Feedback?

Grand Prize!

@DaveKerpen@LikeableBook

[email protected]

#LikeableBusiness