INTERIOR DESIGN GUIDELINES
Nov 18, 2015
I N T E R I O R D E S I G N G U I D E L I N E S
2DESIGN GUIDELINES
Table of Contents
The Brand Defining Elements
Guestroom Concepts
Guestroom Suites Floorplans
Technology and Sustainability
3DESIGN GUIDELINES
The Interior Design Guidelines is a key element in Wyndhams ongoing program
to update the look of its interior environments. It will describe the approach
necessary to create spaces that clearly reinforce the Wyndham brand. From our
signature Brand Defining Elements to the design of our Guestrooms, these
guidelines will walk you through the main spaces or Experience Zones of a
Wyndham property, describing the desired look and feel of each.
The following designs are based on the concept of blending business and
pleasure, reinforcing our unique position in the hospitality market. Additionally,
the spaces are intended to support our signature Count On Me! service
philosophy, a key component in delivering a consistent Wyndham experience.
Designing the Wyndham Experience
4DESIGN GUIDELINES
Our Brand
Wyndham Hotels and Resorts
Wyndham Grand Collection
Wyndham Garden
Wyndham Garden is a smaller
hotel solution with Wyndham
style, offering the great service
you expect from Wyndham in
convenient airport and suburban
locations. Wyndham Garden
offers tasteful, intimate hotels
with comfortable guest rooms
that provide a wealth of thoughtful
amenities, as well as flexible
meeting space to facilitate small
business or social events.
The Wyndham Grand Collection
is the crown jewel of the Wyndham
family. Situated in key urban and
vacation destinations around the
world, each Wyndham Grand
Hotel is a one-of-a-kind experience
offering sophisticated architectural
flavor, beautifully appointed
accommodations, well-equipped
meeting space, distinctive dining,
and expert concierge services. The
signature Wyndham experience
on a grand scale.
The inviting atmosphere. The
thoughtful touches. The attentive,
personalized service. Its easy to
understand why Wyndham Hotels
and Resorts are so popular with
business and leisure travelers around
the world. Our properties feature
flexible meeting space, business
centers, restaurants and fitness
facilities. Our resorts offer golf, tennis,
beautiful beaches, spas and more.
Wyndham Hotels and Resorts offer the
service, comfort and amenities youd
expect from a world-class brand.
The Wyndham brand is part of the
Wyndham Hotel Group, the worlds largest
hotel company with nearly 7,200 hotels.
Representing Wyndham Hotels and
Resorts, the Wyndham Grand Collection,
and Wyndham Garden, the brand offers
business and leisure travelers a broad array
of properties in key locations and spectacular
resort destinations around the world.
You are a valued part of Wyndham, and this
document has been created to help you
maximize your benefit from that relationship
by clearly defining the specific elements
and attributes of our brand. Because our
mission is to drive revenue to your property,
and maintaining a consistent standard for
the brand, understanding what makes the
Wyndham brand unique is absolutely critical.
We invite you to explore the essence of the
Wyndham brand.
5DESIGN GUIDELINES
How to Use the Brand Defining Elements Section
The Interior Design Guidelines document is divided
into sections that will explore and describe the
Design Concepts in further detail in applications.
5
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THE BRaND DEfINING ELEmENTS
The first view from the Porte Cochere will reassure guests that the hotel will be welcoming and comfortable. Regional details will enhance the Wyndham signature elements.
Porte Cochere APPROACH: BRaND DEfINING ELEmENTS
BLUE WELCOMES (Walk-off mat)FEATURE PLANTERS AT ENTRY
a customized Grand Signature mat with black accent
a customized Garden Signature mat with green accent
Substantially-scaled planters are used at hotel entry.
Neutral planter finishes are used to compliment building architectural finishes.
Regional plantings are rotated seasonally to provide variety and a positive first impression.
a signature, high-quality walk-off mat is used at the entry to every property. The mats can also be used in other areas of a property as needed during inclement weather.
DESIGN SOLUTIONS
GRAND SIGNATURE
GRAND SIGNATURE
GARDEN SIGNATURE
GARDEN SIGNATURE
WYNDHAM SIGNATURE
Physical applications
Which area are we talking about?
Examples
Design
Navigation
Signature elements (in lieu of the WHR BDEs) that reinforce a Garden experience.
Garden Signature Items
Details and services in addition to the basic WHR Brand Defining Elements, creating a signature experience.
Grand Signature Items
The building blocksthe coreof the Wyndham brand.
Wyndham Signature Items
area Description
THE BRaND DEfINING ELEmENTS
21
APPROACHFirst impressions are everything. As our guests arrive they are
making that critical first connection with this place. They want
to feel like theyve made the right choice that this is the
place they want to be.
DESIGNING THE EXPERIENCE
Experience 1 Zone The Porte Cochre: The 1st Sight from the Street
7
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THE BRaND DEfINING ELEmENTS
The first view from the Porte Cochre will reassure guests that the hotel will be welcoming and comfortable. Regional details will enhance the Wyndham signature elements.
Porte Cochere APPROACH: BRaND DEfINING ELEmENTS
BLUE WELCOMES (Walk-off mat)FEATURE PLANTERS AT ENTRY
a customized Grand Signature mat with black accent
a customized Garden Signature mat with green accent
Substantially-scaled planters are used at hotel entry.
Neutral planter finishes are used to compliment building architectural finishes.
Regional plantings are rotated seasonally to provide variety and a positive first impression.
a signature, high-quality walk-off mat is used at the entry to every property. The mats can also be used in other areas of a property as needed during inclement weather.
DESIGN SOLUTIONS
GRAND SIGNATURE
GRAND SIGNATURE
GARDEN SIGNATURE
GARDEN SIGNATURE
WYNDHAM SIGNATURE
23
Experience 2 Zone
DESIGNING THE EXPERIENCE
WELCOMEAt check-in, this is where our guests make their connection to the property.
Check-in: Both Welcoming and Efficient
8DESIGN GUIDELINES 8THE BRaND DEfINING ELEmENTS
The reception area and check-in process are the perfect opportunities to make that all-important first impression, relying on a beautiful environment combined with stellar service.
Check-In WELCOME: BRAND DEFINING ELEMENTS
SIGNATURE VESSELRECEPTION PODS
Pod-style reception desks are used where possible to allow for more personal guest-associate interaction.
Blue vases are incorporated as a decorative element into the immediate desk area
Infused water station, cold beverages and chilled towels
Blue vases with fragant fresh-cut flowers Provide umbrellas and umbrella stands
for guests
DESIGN SOLUTIONS
Signature green vase
INFUSED WATER STATION GRAND SIGNATURE
GARDEN SIGNATURE
GRAND SIGNATUREGARDEN SIGNATURE
9THE BRaND DEfINING ELEmENTS
The color blue in the reception area is the thread that holds the display together. It introduces the idea that blue represents Wyndham, but that the shade of blue can vary from one application to the next.
Check-In WELCOME: BRaND DEfINING ELEmENTS
Reception desk characteristics
DESIGN SOLUTIONS
freestanding modular pods
materials that coordinate with the lobby interior
Signature vessels incorporated in a variety of ways
GRAND RECEPTION WYNDHAM RECEPTION GARDEN RECEPTION
GRAND SIGNATURE GARDEN SIGNATUREWYNDHAM SIGNATURE
10DESIGN GUIDELINES
DESIGN SOLUTIONS
Conveniently located near the entry and reception desk area, a station for cool beverages and chilled towels provides a gracious welcome.
a decorative beverage dispenser displays infused water.
a built-in, glass-fronted beverage refrigerator holds signature bottled water.
a double-walled insulated bowl holds chilled towels for a quick freshen-up.
Integrated trash and towel drops discreetly manage discarded cups and used towels.
BRaND DEfINING ELEmENT INFUSED WATER STATION
INFUSED WATER STATION COMPONENTS
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Experience 3 Zone Lobby Living Spaces: The Heart of the Hotel
ENGAGEIn the lobby living space, our guests will find everything
they need within easy reach. Whether they want a place to
sit quietly or the option be a part of the buzz, this is their
centering point.
DESIGNING THE EXPERIENCE
11
DESIGN SOLUTIONS
THE BRaND DEfINING ELEmENTS
As the heart of the public spaces, the lobby living spaces will allow guests to choose from a variety of seating arrangements that suit their own styles for socializing.
Lobby Living Spaces ENGAGE: BRaND DEfINING ELEmENTS
CENTRAL GATHERING FEATURE
Iconic elements such as fireplaces, center tables, and sculpture are used as design features.
27DESIGNING THE EXPERIENCE
Experience 4 Zone The Resource Center: A Hub of Local Information
DISCOVEROur guests have come here for a reason. Whether theyre on
vacation or business, they want to experience this place their
way. From the best local escapes to the perfect place to meet
a client, the resource center is where they come to be in the
know.
12THE BRaND DEfINING ELEmENTS
Part library and part concierge, the resource center provides guests with
up-to-date information about the area and a wide range of local activities.
Resource Center DISCOVER: BRaND DEfINING ELEmENTS
RESOURCE AREA
1
2
3
Located near the lobby and registration areas, the Discover Resource Center provides a guest-directed experience to access local activities, dining and entertainment options.
The components of this area reflect the design characteristics of the property and can incorporate appropriate existing furniture pieces.
at Wyndham Grand, the Discover Resource Center compliments the staffed concierge position and is located nearby.
DESIGN SOLUTIONS
Console for a touch-screen virtual concierge (Intelity system)
framed event boardfor local staff picks
adjacent shelving for a library of local resource materials
Console
Knowledge Board
Shelving
1
2
3
DESIGN SOLUTIONS
GRAND SIGNATURE
13
Console for a touch-screen virtual concierge (Intelity system)
framed event boardfor local staff picks
adjacent shelving for a library of local resource materials
Console
Knowledge Board
Shelving
1
2
3
DESIGN SOLUTIONS
THE BRaND DEfINING ELEmENTS
From hand-written staff recommendations to online access to local events,
guests can access information in a manner that suits their style.
Resource Center DISCOVER: BRaND DEfINING ELEmENTS
1 1
2
2
3
3
RESOURCE AREA RESOURCE AREA
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Experience 5 Zone The Lounge / Bar: Sophisticated, Casual & Comfortable
SOCIALIZEWhether meeting with colleagues or unwinding on their own,
the lounge is where our guests can connect with others and
this place. Its relaxing. Its fun. Its where everyday worries fade
away.
DESIGNING THE EXPERIENCE
14THE BRaND DEfINING ELEmENTS
The lounge and bar are spaces that are welcoming during the day and vibrant at night,
with beautiful blue accessories providing the Wyndham signature.
Lounge / Bar SOCIALIZE: BRaND DEfINING ELEmENTS
DESIGN SOLUTIONS
Lounge and Bar locations and characteristics vary depending on property type and region.
Bar design features encourage all-day use and allow for day-to-night transition.
Branded coasters
TRU BLUE COCKTAIL DRINK COASTERS
GRAND SIGNATURE
GARDEN SIGNATURE
WYNDHAM SIGNATURE
31DESIGNING THE EXPERIENCE
Experience 6 Zone The Restaurant: An Upscale Local Treat
DINEDrawn in by an inviting table, the restaurant is where our
guests get a real taste of local flavor. More than a repast,
here they find a reprieve from the expected hotel restaurant
food. Its a dining experience theyll remember and want to
experience again.
15THE BRaND DEfINING ELEmENTS
The restaurant provides guests with an upscale and inviting dining choice.
Both the interior style and the cuisine will be influenced by the region.
Restaurant DINE: BRaND DEfINING ELEmENTS
The design features of food and Beverage outlets will vary with property type and location, and restaurant theme
Blue table-top votive facilitates the blue thread but allows
customization to compliment individual property features
Upscale, specialty restaurant
Green table top votives
BLUE VOTIVE DESIGN SOLUTIONS
GRAND SIGNATURE
GARDEN SIGNATURE
GARDEN SIGNATURE
33
Experience 7 Zone The Fitness Center: Inviting guests to Be Well
MOVEFrom the equipment to the environment, the fitness area
makes it easy for our guests to be well. Whether theyre here
on an indulgent vacation or need to work out the stresses of a
work trip, this is where they come to be healthy.
DESIGNING THE EXPERIENCE
16THE BRaND DEfINING ELEmENTS
fitness Center MOVE: BRaND DEfINING ELEmENTS
The Fitness Center will be clean and energetic, catering to both the business
traveler with limited time as well as those on a leisurely vacation.
fLOOR PaTTERN
SIGNaTURE GRaPHIC WaLL
Drawing from the Wyndham Blue Harmony branded spa and fitness program, a feature floor pattern and signature graphic wall inject energy into the fitness spaces.
Cushioned sports flooring in wood-grain pattern is accented with a ribbon inset of blue tex-tured sports flooring.
The signature vinyl wall graphic energizes the space and is adapt-able to a variety of fitness facility configurations.
full mirrored wall provides ability to monitor workout form
DESIGN SOLUTIONS
35DESIGNING THE EXPERIENCE
Experience 8 Zone Meeting and Event Spaces: Perfectly Planned
GATHEREvery event at a Wyndham Hotel and Resort is a special day.
For business meetings or festive occasions, the event spaces
set the right scene, allowing the hosts to make each event
uniquely their own.
17THE BRaND DEfINING ELEmENTS
The meeting spaces are designed to be highly flexible so that each event
can be personalized for its guests.
meeting Spaces GATHER: BRaND DEfINING ELEmENTS
BUSINESS ACCOMMODATIONS
SIGNATURE BOWL
The design features of meeting spaces will vary with property type and location.
Signature bowl with
signature candy
Branded notepad & pen
Dedicated meeting concierge.
Desk blotter or folio used at boardroom set-ups.
Signature bowl with signature candy
DESIGN SOLUTIONS
Signature bowl with signature candy
GRAND SIGNATURE
GARDEN SIGNATURE
GRAND SIGNATURE
WYNDHAM SIGNATURE
GARDEN SIGNATURE
37DESIGNING THE EXPERIENCE
Experience 9 Zone Hallways & Elevators: Important Connections
TRANSITIONOur guests experience the in-between spaces as a seamless
part of their experience. Instead of simply hallways and
elevators, these are the paths to what they came here for.
18THE BRaND DEfINING ELEmENTS
These important in-between spaces keep guests feeling connected to the
Wyndham experience, and are an opportunity to feature regional signage,
artwork and details.
Hallways TRANSITION: BRaND DEfINING ELEmENTS
INTERIOR SIGNAGE EXAMPLES METHOD
325
325
325
Corridors and connecting spaces convey design continuity from public areas to guestrooms
Signage incorporates imagery, textures, and materials that have regional influence and complement the design vocabulary of a property.
Dimensional fabrication adds a layer of sophistication
DESIGN SOLUTIONS
325
325
325
325
325
A C
B D
THE GUESTROOmS
Three Different Approaches
The following pages incorporate a range of design
information for Wyndham guestrooms.
Three sample schemes are presented to address
a range of property locations and are available
to implement should a property desire a readily-
available design package. The example schemes
provide a template for implementing Wyndham
brand defining elements and illustrate an
appropriate quality level for Wyndham guestrooms.
The Guestrooms
21THE GUESTROOmS
GUESTROOm LaYOUTS OPTION 1
DINING LAYOUT, OPTION 1 DESK LAYOUT, OPTION 1KING KINGDOUBLE QUEEN DOUBLE QUEENDINING WORKING
22THE GUESTROOmS
GUESTROOm LaYOUTS OPTION 2
DINING LAYOUT, OPTION 2 DESK LAYOUT, OPTION 2KING KINGDOUBLE QUEEN DOUBLE QUEENDINING WORKING
23THE GUESTROOmS
GUESTROOm CONCEPT SCHEME A
24THE GUESTROOmS
NESTING TABLES WOOD FINISH
GUESTROOm CONCEPT SCHEME A
CARPET
DRAPERY
DRAPERY FABRIC
DESK LAMP
CHAISE LOUNGE NESTING TABLES WOOD FINISH
ACCENT PAINTGENERAL PAINT
BED COVERLET
PILLOW ON BED
DESK CHAIRHEADBOARD FABRIC
PILLOW FABRIC ON BED AND CHAISE
PILLOW FABRIC ON CHAISE
LEATHER ON BENCH
SIDE CHAIR FLOOR LAMP
BED SKIRT &COVERLET BORDER
BENCH
25THE GUESTROOmS
CASEGOODSHEADBOARD
HEaDBOaRD & CaSEGOODS SCHEME A
26THE GUESTROOmS
GUESTROOm CONCEPT SCHEME B
27THE GUESTROOmS
GUESTROOm CONCEPT SCHEME B
FABRIC ON CHAISE
CARPET
DRAPERY
DESK LAMP
CHAISE LOUNGE NESTING TABLES WOOD FINISH
ACCENT PAINTGENERAL PAINT
DESK CHAIRHEADBOARD FABRIC
PILLOW FABRIC ON BED AND CHAISE
FABRIC ON BENCH
SIDE CHAIR FLOOR LAMP
BED SKIRT
BENCH
NIGHTSTAND LAMP
BED COVERLET
28THE GUESTROOmS
HEaDBOaRD & CaSEGOODS SCHEME B
CASEGOODSHEADBOARD
29THE GUESTROOmS
GUESTROOm CONCEPT SCHEME C
30THE GUESTROOmS
GUESTROOm CONCEPT SCHEME C
NIGHTSTAND LAMP
PILLOW FABRIC ON CHAISE
DRAPERY
DESK LAMP
NESTING TABLES WOOD FINISH
ACCENT PAINTGENERAL PAINT
BED COVERLET
DESK CHAIR
PILLOW FABRIC ON BED & BED SKIRT
SIDE CHAIR FLOOR LAMPPILLOW FABRIC ON BED & CHAISE
FABRIC ON BENCH
FABRIC ON HEADBOARD
CHAISE LOUNGE
CARPET
BENCH
31THE GUESTROOmS
HEaDBOaRD & CaSEGOODS SCHEME C
CASEGOODSHEADBOARD
32
Conveniently located at the guestroom entry.
Integrated shelf and hook enhance functionality of the full-length mirror.
Wood frame, design details, and wood finish complement the case-goods finish. (Scheme B shown)
DESIGN SOLUTIONS
THE GUESTROOmS
vaLET STaTION
33
Large format wall and floor tiles visually expand the bathroom space.
accent wall tile complements design schemes. (Scheme B shown)
accent paint color behind the vanity relates to the guestroom scheme.
DESIGN SOLUTIONS
THE GUESTROOmS
BaTHROOm
VANITY
34THE GUESTROOmS
BaTHROOm FINISHES & FIXTURES
Bold
Smooth
Modern
Sophisticated
The unique
contemporary styling
of One speaks to
the minimalists
tastes. Simple and
spare, One adds
nicely to a number
of different design
environments.
ONE 2064.101
T064.602 2064.801
2064.451
Finishes: 002, 295
GREEN TEA 7010.201
Graceful
Clean
Fluid
Ageless
Restore a sense of
balance with these
Asian-inspired
faucets. The Green
Tea collection uses a
minimalist design to
bring both serenity
and artistry to your
bathroom.
T010.502 7010.900
7010.801
Finishes: 002, 075 Full line of matching bath accessories
More product details at www.americanstandard-us.com
SCHEME A SCHEME B SCHEME C
ACCENT TILE
PAINT
FLOOR & WALL TILE
35
a bowl of something sweet for guests to indulge in; Different colored bowls will represent the 3 different tiers of Wyndham.
DESIGN SOLUTIONS
THE GUESTROOmS
BRaND DEfINING ELEmENT SIGNATURE BOWL WITH SIGNATURE CANDY
SIGNATURE BOWLS
GRAND SIGNATURE
GARDEN SIGNATURE
WYNDHAM SIGNATURE
36THE GUESTROOmS
BRaND DEfINING ELEmENT BLUE RIBBON BLANKETGRAND SIGNATURE
a throw-style blanket as upgraded, optional amenity or accessory
Signature blanket band and label indicate cleanliness and a personalized welcome.
GRAND SIGNATURE
37THE GUESTROOmS
BRaND DEfINING ELEmENT BATHROOM AMENITIES
Thoughtful True Blue Wyndham branded amenities extend the blue thread to the guest bathroom, creating a spa-like experience.
Rubber turtles offer the potential for limited edition, collectible mementos.
DESIGN SOLUTIONS
Gilchrist and Soames amenities are offered at Grand properties.
GRAND SIGNATURE
GRAND SIGNATURE
GUESTROOm SUITES fLOORPLaNS
Varied Plans, Connected Design
Suite floor plans are included to illustrate desirable
characteristics for Wyndham suites. Plans may vary
depending on property type, but design features
and connecting room adjacencies should be similar.
Guestroom Suite floor Plans
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2 BAY SUITE 2 CONNECTING DOUBLE QUEEN
GUESTROOm SUITES fLOORPLaNS
SUITE PLaN KING SUITEOPTION 1
2 BAY SUITE CONNECTING DOUBLE QUEEN
41
2 BAY SUITE 2 CONNECTING DOUBLE QUEEN
GUESTROOm SUITES fLOORPLaNS
SUITE PLaN KING SUITEOPTION 2
2 BAY SUITE CONNECTING DOUBLE QUEEN
42
3 BAY SUITECONNECTING DOUBLE QUEEN
GUESTROOm SUITES fLOORPLaNS
SUITE PLaN JUNIOR SUITE
CONNECTING DOUBLE QUEEN
3 BAY SUITE
43GUESTROOm SUITES fLOORPLaNS
SUITE PLaN HOSPITALITY SUITE
CONNECTING KING 2 BAY SUITE CONNECTING DOUBLE QUEENCONNECTING KING CONNECTING DOUBLE QUEEN2 BAY SUITE
This document includes information that may be superseded or replaced by additional or more recent material, surveys or studies. All drawings, measurements, product information and specifications are to be considered non-site specific and prototypical and are subject to change without notice. All users of this manual are encouraged to confirm the information prior to any construction, production, fabrication or installation.
All photography and imagery is used with permission and may not be re-used or reprinted without the written consent of Wyndham Hotel Group LLC.
2011 Wyndham Hotel Group, LLC
20 January 2011