Who’s PLAYtheGAME ? Powered by I-Consulting (e-DM agency )

Who’s PLAYtheGAME?

Powered by I-Consulting (e-DM agency)

Frédéric Martins – Sales [email protected] - 0474 620 390

PLAN

• Clients• Company profil• PTG Community• Activation solutions:

1. Contest promotion2. Contest creation3. Buzz marketing4. Database recruitment 5. Traffic building6. Branding

• What about you ?

Clients

Company profil

• A performance-based company• E-Direct Marketing solutions• 7 years old• Other websites: Comparflight (Travel), i-shop (e-

commerce), Extragame* (gaming)• Member of:

*coming soon

PTG Community

• > 600.000 users in Belgium• > 240.000 3d party optins• > 200.000 UV / month (Cim)• Split FR/NL : 56% /44 %• Split Women/Men: 56% /44 %• 65 % are 20-40 y, employee

1. CONTEST PROMOTION

1. Contest promotion• CPC-based solution (ACTIVATION packages)

Example:

Activation pack « Standard »Display + Newsletter x 15 days = 20.000 clicks

1. Contest promotion• CPM-based solution (e-mail marketing)

– *

• 3d party optin DATABASE (>260.000)

• Average CTR: 30 %• Targeting: Coordinates,

center of interests , socio-demo, geo targeting, buying behaviour…

• “LIVE” qualification

2. CONTEST CREATION

2. Contest creation• Packaged solution

• Mechanic: QUIZ & Drawings, Instant winners, Viral…

• Steps: questions, optin, “tell it”, database qualification…

• Included: Hosting, FR/NL , Legal , fulfillment , Setting rules, Data management (winners coordinates database), media kit & ACTIVATION.

2. Contest creation• On demand

• Mechanic: QUIZ & Drawings, Instant winners, Viral…

• Steps: questions, optin, “tell it”, database qualification…

• Included: CREATION

2. Contest Creation• Services

DESCRIPTION

• Fullfilment of your contests, tombolas…

• GIFTS selection, buying, storage, delivery

• WINNERS management

3. BUZZ MARKETING

3. BUZZ marketing• Concept + Activation

Client: FNAC

Objective: sales activation during Christmas time. Concept: creation of Video Email card send by Santa to your children. 

Client: Electrobill.be

Objective: create awarenessConcept: trick a friend by sending him a false electricity bill.

4. DATABASE RECRUITMENT

4. Database recruitment• LEAD ACTIVATION

DESCRIPTION

• Buying method: CPL• Coregistration, survey,

contest, loyalty program, sample …

5. TRAFFIC BUILDING

5. Traffic Building

DESCRIPTION• Buying method: CPC• Select your target and

make them discover your product through a question.

• « Question du jour »

5. Traffic Building• Content integration

DESCRIPTION• Buying method: CPC• Text• Image

6. BRANDING

6. BRANDING

DESCRIPTION• text• Image • Color codes, pictures,

emoticons…

• PTG environments & relookings

6. BRANDING

DESCRIPTION• Text & Image• Categories: Movie,

DVD, events, wellness…

• Advertorial Homepage

6. BRANDING

DESCRIPTION• Splashpage• IMU• Leaderboard• (large) Skyscraper• Buying method : CPM

• Classical display

What about you?

• Positioning ?• Target ?• Objectives?• Time line?